Senior SEM Implementation & Activation Lead

WPP; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

WPP Media's Open Era unit in Australia is seeking a Senior Performance Lead for the Suncorp portfolio. You will drive performance strategy, activation, and measurement across search, social, programmatic, and AI-driven channels, ensuring every investment links to measurable outcomes.

You will lead a high-performing team, collaborate with product and client leaders, and integrate performance seamlessly into omnichannel planning, reporting, and optimization to deliver growth for clients and the

Responsibilities

• Senior performance media advisor across the Suncorp portfolio.
• Build deep partnerships with the Suncorp Performance team to align media, CX, CRO, and digital priorities.
• Translate performance data into actionable recommendations for senior clients.
• Champion a portfolio-first approach balancing brand growth, performance, and commercial goals.
• Align recommendations with Suncorp objectives and budget priorities.
• Provide proactive recommendations to improve campaign effectiveness and efficiency.
• Own and elevate performance media across Search, Social, Programmatic, emerging AI-driven channels.
• Integrate performance media into omnichannel planning, activation, reporting, and optimisation.
• Foster cross-team collaboration to reduce silos.
• Champion agentic marketing with AI-powered discovery.
• Direct experimentation and test-and-learn across channels.
• Leverage AI platforms to improve outcomes and efficiency.
• Build publisher and platform relationships for first-to-market insights.

Job description

WPP Media's Open Era unit in Australia is seeking a Senior Performance Lead for the Suncorp portfolio. You will drive performance strategy, activation, and measurement across search, social, programmatic, and AI-driven channels, ensuring every investment links to measurable outcomes.

You will lead a high-performing team, collaborate with product and client leaders, and integrate performance seamlessly into omnichannel planning, reporting, and optimization to deliver growth for clients and the