Senior Product Manager - EV & Brand Strategy Lead

Zeekr International; Sydney; On-site; AUD 180,000 - 280,000; Full time

Job summary

Zeekr International in Australia and New Zealand seeks a Product Strategy leader to own the integrated product, pricing and marketing roadmap across the region.

You will manage the portfolio for Geely and affiliated brands, guide lifecycle and model introductions, and ensure alignment with brand positioning, customer demand, and commercial goals.

The role requires deep market analysis, cross-functional leadership, and collaboration with HQ to drive NEV adoption and growth.

Qualifications

• 5+ years of experience in automotive product planning or management.
• Experience with NEV or premium brands is a strong plus.
• Deep knowledge of the Australian automotive market and ADR compliance.
• Fluent English with excellent presentation and negotiation skills.
• Bachelor’s degree or above in Engineering, Business, Marketing, or related fields.

Responsibilities

• Define and lead the integrated product and marketing strategy across Australia and New Zealand.
• Own end-to-end product portfolio including lifecycle management and pricing.
• Identify portfolio gaps across segments, powertrains, and price positioning.
• Align product strategy with brand positioning, demand, and commercial objectives.
• Lead market analysis on customer needs, competitors, pricing, and trends.
• Translate insights into actionable product, pricing and marketing strategies.
• Monitor competitor launches and brand campaigns to identify risks and opportunities.
• Collaborate with global HQ and regional teams for strategy alignment.
• Drive cross-functional readiness for new model introductions.
• Lead volume, demand, and retail performance strategy.

Skills

Strategic thinking

Product portfolio planning

Pricing strategy

Brand management

Market analysis

Cross-functional leadership

English communication

Education

Bachelor’s degree or above in Engineering, Business, Marketing, or related fields

Job description

Zeekr International in Australia and New Zealand seeks a Product Strategy leader to own the integrated product, pricing and marketing roadmap across the region.

You will manage the portfolio for Geely and affiliated brands, guide lifecycle and model introductions, and ensure alignment with brand positioning, customer demand, and commercial goals.

The role requires deep market analysis, cross-functional leadership, and collaboration with HQ to drive NEV adoption and growth.