Product Manager (Automotive/OEM)

Geely Auto; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Newly renovated office

Close to Macquarie Park Metro

Job summary

Geely Auto seeks a senior professional to own a multi-category vehicle portfolio from planning to market delivery. You will champion products across disciplines, ensure readiness, and drive lifecycle actions to maximize performance in the Australian market.

The role requires deep product planning expertise, strong analytics, and experience coordinating with HQ and local teams. Based in Sydney, it offers a dynamic, office-based work environment.

Qualifications

• 10+ years of automotive operations experience in Australia preferred.
• At least 5 years in Product Planning, Market Intelligence or Data Analytics.
• Bachelor’s degree in a relevant field; automotive technician/trade experience is a plus.
• High level of mechanical aptitude with interest in technology.
• Strong project management skills and track record delivering products.

Responsibilities

• Lead planning and execution of new model introductions (NPI), facelifts, and lifecycle actions.
• Manage cross-functional go-to-market readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams.
• Develop business cases for new product introductions, including volume, revenue, margin and investment assumptions.
• Ensure alignment between pricing strategy, brand positioning, dealer viability, and market competitiveness.
• Analyze profitability and contribution margin across the product lifecycle.
• Lead market analysis on customer needs, competitor positioning, and market opportunities.
• Translate market insights into actionable product and pricing strategies.
• Coordinate with HQ and global counterparts on product roadmaps, specs and launch timing.

Skills

Product planning

Market intelligence

Data analytics

Project management

Mechanical aptitude

Cross-functional collaboration

Education

Bachelor’s degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field

Job description

· Geely is a global leader in smart electric vehicles and automotive innovation.

· Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.

· With $100B+ assets and 140,000+ employees worldwide.

· 30,000+ engineers & designers across China, Sweden, the U.S., and Germany.

· 4,000+ sales/service locations worldwide.

· Fortune Global 500 company for 13 consecutive years.

· Pioneering AI-driven automotive solutions with one of the largest cloud computing center powers (1.02 Exaflops/sec).

· Geely’s Geespace launched 20 satellites to enable safe autonomous driving.

· World-class digitalisation and AI-driven manufacturing.

· Core Value: Truth-seeking & practical, hardworking & enterprising, collaborative & innovative.

· Culture: Achiever, Problem-Solving, Benchmarking, Compliance.

About the role:

Reporting to the Director of Product Planning and Marketing, you will be responsible for managing a portfolio of vehicles spanning multiple categories and segments. You will be the end-to-end owner of each product, acting as their champion across all disciplines in the business, making sure they’re performing at their absolute best and receiving their fair share of attention.

Key responsibilities:

Product Planning & Launch Execution

· Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions

· Manage the cross functional go-to-market execution, ensuring readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams

· Oversee accuracy and approval of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content

Product Positioning, Pricing & Commercial Strategy

· Develop business cases for new product introductions, including volume, revenue, margin, and investment assumptions

· Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness

· Analyse and forecast product profitability and contribution margin across the lifecycle, balancing cost, specification, pricing, and market expectations

· Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities

· Translate market intelligence and customer insights into actionable product and pricing strategies

· Develop a reporting structure to provide regular strategic recommendations and insights to senior leadership regarding market direction, customer trends, and competitive landscape changes

· Identify and propose solutions for portfolio gaps and opportunities across segments, powertrains (ICE/Hybrid/EV), customer demographics, and price positioning

Volume, Demand & Retail Performance Strategy

· Support volume planning, demand forecasting, and mix strategy for allocated model portfolio in collaboration with Sales and Supply teams

· Align product strategy with supply constraints, production allocation, retail targets, and business objectives

· Support optimisation of model mix, variants, pricing actions, and tactical campaigns to balance volume growth and profitability

Customer Experience, Brand Experience & Product Localisation

· Adopt a customer-centric approach across both product planning and product marketing activities

· Capture and utilise structured dealer feedback, customer insights, market research, and frontline retail intelligence in product decisions

· Support local product strategy, ensuring alignment with customer expectations, ownership experience, and market usage scenarios

· Ensure customer experience, product features, and ownership journey are aligned to brand strategy and competitive positioning

HQ & Global Stakeholder Management

· Coordinate with HQ and global counterparts regarding product roadmap, specifications and launch timing

Job Requirements:

· Ideally 10 years of experience in Automotive operations in Australia

· With at least 5 years in Product Planning and/or Market Intelligence or Data Analytics preferred

· Bachelor’s degree in Mechanical Engineering, Marketing, Industrial Design, Business or related field, or automotive mechanical technician or trade experience is highly desirable

· High level of mechanical aptitude with an interest in technology

· Demonstrable project management skills and experience owning and delivering products

Office & Transport & Others:

· Newly renovated modern office with electric adjustable sit-stand desks.

· Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M2 nearby.