Senior Product Lead – Public Web Growth

Vanguard; Melbourne; On-site; AUD 180,000 - 240,000; Full time

Job summary

Vanguard Australia is seeking a Senior Manager, Public Web to lead the strategy, roadmap, performance and evolution of Vanguard Australia’s public web ecosystem. The role treats public web as a product and growth platform, balancing client outcomes, commercial value, technology capability, privacy, risk and regulatory requirements.

You will lead a team of specialists to achieve growth. The role partners across Marketing, Automation, Technology, CX, Data, Design, Risk, Compliance and external

Responsibilities

• Define and maintain a clear public web vision, strategy and multi-year roadmap aligned to client needs and GX priorities.
• Translate business strategy, research, performance insight, regulation and technology opportunities into outcome-led product priorities.
• Make and communicate prioritisation decisions, sequencing, investment trade-offs and dependencies.
• Define product outcomes and a practical scorecard across discoverability, engagement, action, growth contribution, platform health and team effectiveness.
• Use quantitative and qualitative evidence to identify friction and recommend improvements.
• Connect web performance to relevant acquisition, engagement, relationship and service outcomes without overstating attribution.
• Establish an always-on, hypothesis-led experimentation and conversion optimisation capability.
• Maintain a prioritised learning backlog and ensure results influence roadmap decisions.
• Define scalable personalisation use cases, experience requirements, control groups, consent requirements and safe default experiences.
• Champion intuitive, inclusive and accessible experiences across priority audiences and journeys.
• Embed SEO, GEO, structured content, internal search and AI discoverability into product delivery.
• Evolve public web from passive information provision toward useful guidance, tools and clear next actions.
• Lead the business product lifecycle from discovery through delivery, launch and post-launch optimisation.
• Own business requirements, acceptance criteria, readiness and outcome validation for AEM Cloud and web modernisation initiatives.
• Partner with Technology on scalable, secure, resilient solutions and transparent management of technical constraints and dependencies.
• Ensure legal, privacy, accessibility, brand, risk and compliance requirements are addressed early and evidenced appropriately.
• Establish clear intake, discovery, definition-of-ready, prioritisation, ownership, release and lifecycle practices.
• Reduce reliance on individual knowledge through documented requirements, launch controls, runbooks and reusable patterns.
• Lead and develop web product professionals, setting clear outcomes, standards and development priorities.
• Influence senior and cross-functional stakeholders with concise recommendations, performance narratives and transparent trade-offs.
• Create a collaborative, outcome-focused culture that values client evidence, experimentation, quality and continuous learning.

Job description

Vanguard Australia is seeking a Senior Manager, Public Web to lead the strategy, roadmap, performance and evolution of Vanguard Australia’s public web ecosystem. The role treats public web as a product and growth platform, balancing client outcomes, commercial value, technology capability, privacy, risk and regulatory requirements.

You will lead a team of specialists to achieve growth. The role partners across Marketing, Automation, Technology, CX, Data, Design, Risk, Compliance and external