Senior Performance Marketing Manager | Global Crypto Exchange

Park Brown International; Sydney; On-site; AUD 130,000 - 210,000; Full time

Job summary

Park Brown International in Australia is seeking a Senior Performance Marketing Manager to lead performance acquisition across the Australian market. This senior, hands-on role has significant ownership of the local paid media strategy, channel performance and customer acquisition economics.

You will determine how to invest across paid acquisition channels, identify opportunities to scale, improve campaign efficiency and work with regional and global teams to translate growth objectives into

Qualifications

• 5–10 years of experience in performance marketing or growth roles.
• Experience owning or influencing substantial paid media budgets.
• Strong understanding of CAC, CPA, ROAS, LTV and attribution.

Responsibilities

• Own Australian paid acquisition strategy across Meta, Google, DSPs, affiliates and other channels.
• Develop channel mix, investment strategy and testing roadmap for growth.
• Own performance metrics: CAC, CPA, ROAS, activation and LTV.
• Manage media budgets and reallocate to high-performing channels.
• Lead structured testing across audiences, creative and bidding strategies.
• Partner with Creative, Product, CRM and Analytics teams to improve funnel.

Skills

Performance Marketing

Budget ownership

Analytics

Cross-functional collaboration

Strategic thinking

Tools

Google Ads

Meta Ads

DSPs

GA4/Analytics

Job description

We are supporting a leading global crypto exchange in the appointment of a Senior Performance Marketing Manager to lead performance acquisition across the Australian market.

This is a senior, hands-on role with significant ownership of the local paid media strategy, channel performance and customer acquisition economics.

You will be responsible for determining how the business should invest across paid acquisition channels, identifying opportunities to scale, improving campaign efficiency and working with regional and global teams to translate growth objectives into measurable marketing outcomes.

The role sits at the intersection of performance marketing, analytics and commercial growth and is suited to someone who is comfortable owning both strategy and execution.

Your Mandate

You will take ownership of performance marketing across Australia, with a particular focus on scalable customer acquisition and improving the economics of growth.

Your responsibilities will include:

• Own the Australian paid acquisition strategy across Meta, Google, DSPs, affiliates and other relevant digital channels.
• Develop the channel mix, investment strategy and testing roadmap required to achieve customer and revenue growth objectives.
• Own performance against key acquisition metrics including CAC, CPA, ROAS, conversion, activation, LTV and trading activity.
• Manage and optimise media budgets, reallocating investment towards the highest-performing channels, audiences and campaigns.
• Analyse campaign, customer and market data to identify opportunities for incremental growth.
• Lead structured experimentation across audiences, creative, messaging, landing pages, bidding strategies and campaign architecture.
• Develop sophisticated acquisition strategies across prospecting, retargeting, lookalike and behavioural audiences.
• Partner with Creative, Product, CRM and Analytics teams to improve the full customer acquisition funnel.
• Work with global performance marketing teams to leverage central capabilities while determining how strategies should be adapted for the Australian market.
• Establish clear performance reporting and provide senior stakeholders with actionable insights and recommendations.
• Identify new acquisition channels, technologies and distribution opportunities capable of scaling the Australian customer base.
• Take ownership of major performance marketing initiatives from strategy through to execution, measurement and optimisation.

The Commercial Dimension

This isn't simply a campaign management role.

You will be expected to understand what drives profitable customer growth and make investment decisions accordingly.

That means understanding the relationship between media spend, customer quality, activation, retention, trading behaviour and lifetime value — and using those insights to determine where the next dollar of acquisition investment should go.

You will also work alongside broader Growth, CRM and Commercial teams to identify opportunities across the customer lifecycle, including activation, retention and reactivation.

What We're Looking For

We're looking for an experienced performance marketer with 5–10 years' experience who has operated at a level where they have owned meaningful acquisition budgets, channel strategy and measurable commercial outcomes.

The ideal profile will bring:

• 5–10 years' experience across Performance Marketing, Paid Media, Growth Marketing or a closely related discipline.
• Significant hands-on experience across Meta and Google Ads, with exposure to DSPs, affiliates and other acquisition channels.
• Experience owning or significantly influencing substantial paid media budgets.
• A strong understanding of CAC, CPA, ROAS, LTV, attribution, conversion and acquisition economics.
• A demonstrable track record of scaling customer acquisition while improving or maintaining efficiency.
• Strong analytical capability and confidence working with large volumes of performance and customer data.
• Experience designing and leading structured testing and optimisation programmes.
• Strong understanding of digital acquisition funnels and customer lifecycle economics.
• The ability to move between high-level strategy and detailed campaign execution.
• Strong commercial judgement and the ability to make investment decisions based on data.
• Experience working across regional or global organisations and influencing stakeholders outside of your direct reporting line.
• The autonomy and ownership expected of a senior individual contributor.

Experience in crypto, digital assets, fintech, trading, online brokerage or another high-growth consumer financial platform would be highly relevant.

We would also consider candidates from high-growth consumer technology businesses where performance marketing is a major driver of customer acquisition and the candidate has operated at significant scale.

Experience in a regulated financial-services environment would be advantageous.

Why This Role

The successful candidate will have the opportunity to shape how a global trading platform approaches customer acquisition in one of its key markets.

There is considerable scope to influence the channel strategy, investment model, acquisition funnel and performance infrastructure as the Australian business scales.

For someone who enjoys combining data, commercial decision-making and hands-on performance marketing, this is an opportunity to take genuine ownership of a market rather than simply manage individual campaigns.