Performance Marketing - DTC eCommerce

jobholler; City of Melbourne; Hybrid; AUD 140,000 - 180,000; Full time

Job summary

jobholler in Melbourne's Rowville area seeks a hands-on Performance Marketing Manager for Paid Media & CRO in a DTC eCommerce setting. You will own paid acquisition end to end across Meta and Google, build live test backlogs, and ship onsite tests with our developer.

Expect to develop AI tooling that speeds future work and improves metrics. You will report directly to the founder and GM, with a hybrid work model.

Qualifications

• Experience in paid acquisition in DTC eCommerce.
• Hands-on implementation across Paid Search and Paid Social.
• Experience automating parts of your own job away.
• You want scope and speed more than title and team.

Responsibilities

• Own paid acquisition end to end across Meta and Google.
• Build and manage a live test backlog with benchmarks.
• Ship onsite tests with developers and build AI tooling.
• Report on CAC, MER, contribution margin, and subscription attach.

Skills

Paid acquisition

DTC eCommerce

Automation

Paid Search

Paid Social

Job description

Performance Marketing Manager - Paid Media & CRO (DTC eCommerce)

• Hands-on paid acquisition experience across Meta and Google
• Experience in DTC eCommerce
• You've automated parts of your own job and were glad to see it go
• Hybrid role, offices based in Rowville
• Up to $180K
• Direct line to the founder and GM, no team or agency to manage

WHO WE ARE

We're an Australian D2C group building products that cut household waste and single-use plastic, across sustainability, health and everyday consumables. We've got brands live in market today and more in the pipeline. We're deliberately small and AI-first by design, which means less headcount, less bureaucracy, and more of the budget and credit landing with the people actually doing the work.

We don't believe in reinventing the wheel for the sake of it. If someone else has already cracked the problem in front of us, better funded, better resourced, further down the road, we'd rather study what they did and adapt it fast than burn six months proving we can do it "our way." That means you'll spend your time on the work that actually moves numbers, not on process for its own sake. We move fast, back good evidence over seniority, and give people real scope to make calls and see them through.

THE ROLE

This is a hands-on performance marketing role, in the accounts and in the numbers, working directly with the founder and GM with no layer in between. You'll own paid acquisition end to end, build a live test backlog from competitor and out-of-category benchmarking, ship onsite tests with our developer, and build the AI tooling that makes the next round of work faster for the whole team.

You'll run and scale paid acquisition across Meta and Google, hands-on in the accounts. You'll benchmark competitors and out-of-category examples, from global eCom to health, supplements and wellness subscription brands, and turn what you find into specific, testable hypotheses. You'll maintain a live, ranked test backlog covering offers, landing pages, checkout, creative angles and funnels, and run it on a weekly cadence. You'll build and ship onsite tests with our developer, and read the results honestly. You'll build AI tooling and automations that make the next round of work faster, then hand them over so the whole team can use them. And you'll report on the numbers that matter: blended CAC by product, MER, contribution margin, cohort payback and subscription attach.

WHAT YOU'LL NEED

• Experience in paid acquisition in DTC eCommerce
• Hands-on implementation experience across Paid Search and Paid Social
• Experience automating parts of your own job away
• You want scope and speed more than title and team

TO APPLY

By applying for this role, you consent to us processing and submitting your application (subject to suitability) to our client in relation to this vacancy only.