Senior News Media Strategist — Flexible

FleishmanHillard Australia; Melbourne; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Flexible working arrangements

Professional development programmes

Paid annual leave

Parental leave and family‑friendly

Cultural and social events

Mobility opportunities within the Omni

Job summary

FleishmanHillard Australia is seeking a sharp, proactive media specialist to work across Eleven, FleishmanHillard and Weber Shandwick in Omnicom Oceania’s earned centre of excellence. The role spans local and global B2B/B2C brands, requiring deep journalism insight and a proven ability to secure credible coverage.

You’ll craft news-led strategies, turn priorities into compelling angles, and pitch proactively to journalists while building strong relationships with media and clients.

Qualifications

• 6–8 years’ experience in journalism, publicity or a closely related role.
• Strong instinct for what makes news and ability to turn judgement into compelling angles.
• Well-established network of media contacts across senior journalists, editors and producers.
• Excellent writing and editing skills across formats and audiences.

Responsibilities

• Develop and deliver news-led media strategies for key clients across three agencies.
• Turn business priorities into timely stories and identify right moments and outlets.
• Proactively pitch to journalists to secure quality coverage across print, online, broadcast and digital media.
• Build and maintain trusted relationships with journalists, editors and client teams.
• Respond quickly to media enquiries and provide accurate information under time pressure.
• Support ideas generation, campaign development and cross-market opportunities.

Skills

News strategy

Media pitching

Journalism insight

Networking

Writing skills

Job description

FleishmanHillard Australia is seeking a sharp, proactive media specialist to work across Eleven, FleishmanHillard and Weber Shandwick in Omnicom Oceania’s earned centre of excellence. The role spans local and global B2B/B2C brands, requiring deep journalism insight and a proven ability to secure credible coverage.

You’ll craft news-led strategies, turn priorities into compelling angles, and pitch proactively to journalists while building strong relationships with media and clients.