PR & Campaign Lead — Client-Focused Media Strategy

Omnicom Oceania Pty Ltd; Melbourne; On-site; AUD 81,000 - 99,000; Full time

Benefits offered by this job

Salary AU$90,000 incl. super

Job summary

FleishmanHillard ANZ in Melbourne seeks an enthusiastic Business Manager to support integrated campaigns, draft media materials and manage client relationships. You will work with clients, media and internal teams to execute tactics that drive coverage and impact.

The role focusses on developing strategic PR plans, maintaining media and influencer networks, and delivering timely client reporting in a fast-paced agency environment. Salary is AU$90,000 inclusive of superannuation.

Qualifications

• 2+ years' experience in PR, agency or corporate/B2B environment
• Tertiary qualification in communications, PR, journalism or related field
• Strong writing and editing skills
• Experience identifying and pitching stories to media
• Solid understanding of the Australian media landscape
• Strong organisational skills and attention to detail
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Confident verbal and written communication skills
• Ability to analyse information and apply insights to support communications activity

Responsibilities

• Support development and execution of integrated communication strategies and campaigns
• Draft media releases, pitches, briefing documents, case studies and client communications
• Deliver media relations activity, including pitching stories and managing journalist enquiries
• Adapt angles and responses when managing media enquiries with support from your client lead
• Build and maintain media and influencer relationships, identifying and nurturing new contacts
• Monitor media and industry trends to inform client work
• Support influencer programs, including outreach, coordination and budget tracking
• Contribute to brainstorms, campaign planning and creative development
• Assist in briefing internal teams and managing workflow across projects
• Support event planning and execution
• Manage post-campaign reporting and analysis, ensuring timely delivery to clients

Job description

FleishmanHillard ANZ in Melbourne seeks an enthusiastic Business Manager to support integrated campaigns, draft media materials and manage client relationships. You will work with clients, media and internal teams to execute tactics that drive coverage and impact.

The role focusses on developing strategic PR plans, maintaining media and influencer networks, and delivering timely client reporting in a fast-paced agency environment. Salary is AU$90,000 inclusive of superannuation.