Senior Media Advisor

NSW Department of Creative Industries, Tourism, Hospitality and Sport; Sydney; On-site; AUD 133,000 - 147,000; Full time

Job summary

NSW Department of Creative Industries, Tourism, Hospitality and Sport in Sydney seeks a Senior Media Advisor to provide strategic media guidance, respond to emerging issues, and support Ministerial communications. You will shape media strategies, craft releases, hold statements, and coordinate events with senior government stakeholders.

This role requires strong writing, research and storytelling skills, experience with Ministerial Offices, and the ability to deliver timely, effective

Qualifications

• Relevant tertiary qualifications or demonstrated equivalent professional experience.

Responsibilities

• Develop high-quality media releases, media responses and statements for the department and Ministerial Offices.
• Monitor media landscape and provide timely advice on risks, opportunities and response strategies.
• Coordinate media conferences, events and announcements to communicate key messages.

Skills

Media materials

Ministerial engagement

Storytelling

Education

Tertiary qualifications

Job description

NSW Department of Creative Industries, Tourism, Hospitality and Sport – Sydney NSW

$133,348 - $146,945 a year

Permanent

1mo ago , from Advertising Industry Careers

Senior Media AdvisorJoin Corporate Services, a division within the Department of Creative Industries, Tourism, Hospitality and SportClerk Grade 9/10 with a salary range of $133,348-$146,945 + super & leave loading

Ongoing role based in Sydney, NSW

About the role

As Senior Media Advisor, you will be a trusted media and communications specialist, providing strategic advice on emerging issues, opportunities and media responses. You will work closely with senior government stakeholders and Ministerial Offices to understand priorities, anticipate risks and deliver timely, effective communications. You will bring stories to life by identifying opportunities, developing compelling media strategies and using data, research, case studies and story talent to create engaging content that resonates with audiences.

You will also build strong relationships with journalists and media outlets, coordinate media events and conferences, and collaborate across the communications portfolio to ensure key messages reach the right audiences through contemporary and targeted channels.

What you'll do

Develop high-quality media releases, media responses, holding statements, Q&As and other media and communications materials for the department, client groups and Ministerial Offices. Monitor the media landscape, identify emerging issues and provide timely advice on potential risks, opportunities and response strategies. Develop and deliver proactive and reactive media strategies aligned with government priorities, organisational objectives and contemporary public relations practice.

Coordinate and manage media conferences, events and announcements to effectively communicate key messages. Build and maintain productive relationships with journalists and media outlets across relevant portfolios and areas of interest. Work closely with senior government stakeholders and Ministerial Offices to understand expectations and deliver effective media outcomes. Contribute to broader communications plans and identify opportunities to use contemporary communications channels to amplify key messages.

Analyse data, research and insights to develop impactful stories, including identifying compelling case studies and story talent. Collaborate with communications, digital and other specialist teams to deliver integrated and targeted communications campaigns. Provide informed media and public affairs advice in response to emerging and potentially contentious issues.

For any role specific questions, please reach out to Kahlee Rose, Associate Director Media via ***********@create.nsw.gov.au

About You

You are a confident media professional who can operate effectively in a complex and high-profile environment. You understand the pace and sensitivities of government communications and can provide calm, strategic advice when issues are evolving quickly.

You will have:

• Demonstrated experience developing high-quality media and communications materials and working directly with media outlets to deliver government communications.
• Experience working with Ministerial Offices and Advisors, with an understanding of government priorities and protocols.
• Strong research, writing and storytelling skills, with the ability to turn complex information into clear, engaging and audience-focused content.

The ability to identify emerging issues, assess media risks and opportunities, and develop effective proactive and reactive responses. Strong stakeholder management skills and the confidence to work with senior leaders, government stakeholders and media representatives.

Essential Requirements

Relevant tertiary qualifications or demonstrated equivalent relevant professional experience.

The ability to undertake after-hours, on-call and weekend work on occasion.

Closing Date: Friday, 4th September 2026 [10.00AM]Recruitment Contact: Laura Steele, Talent Partner ************@dciths.nsw.gov.au

Working at the Department of Creative Industries, Tourism, Hospitality and Sport

At the Department of Creative Industries, Tourism, Hospitality and Sport we bring vibrancy to NSW by growing our creative industries and workforces, driving strong visitor and night-time economies, ensuring a responsible hospitality sector, and putting arts, culture and sport at the heart of our communities. Together we: Create social and economic opportunities for the state. Support the creation of jobs across the creative, visitor and night-time economies. Prioritise First Nations artists, stories and culture. Ensure arts, culture and sport are at the heart of every community to be enjoyed and accessed by all. Drive visitation through events, campaigns and visitor experience development. Activate our night-time and creative economies to unlock unique precincts and community spaces. Deliver a vibrant and responsible hospitality, liquor, racing and gaming environment. Support NSW’s key Cultural Institutions to ensure access for all, enable community experiences and education and preserve the state’s diverse cultural assets and history.

We believe diversity across our department allows us to be a true reflection of NSW citizens. We are a respectful workplace committed to diversity, equity, and inclusion. If you do require an adjustment during the recruitment process, please notify us on your application form.

At DCITHS, we welcome applicants from diverse backgrounds, including people with disability, Aboriginal and Torres Strait Islander people, people identifying as LGBTIQ+, culturally and linguistically diverse people, carers and other diversity groups. If you require an adjustment to be made during the recruitment process or have an enquiry about the support provided, please contact Laura Steele, Talent Acquisition Partner at ************@dciths.nsw.gov.au or on 02 8276 8***. For more information on reasonable adjustments and types of alternate formats available through the recruitment process you can visit ‘Adjustments for Individual needs’ at

I work for NSW.A talent pool may be created from this recruitment action for ongoing and temporary roles for this role or similar roles that may become available over the next 18 months.