Senior Marketing Manager

Yotpo; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Wellness budget (AU$400+)

25 days annual leave

Hybrid 3–4 days in Sydney office

Career development & recognition

Job summary

Yotpo is seeking a Senior Marketing Manager, APAC to lead regional marketing strategy and demand-generation across key APAC markets. You will partner with Sales to build pipeline, run integrated campaigns, and oversee regional events and partner programmes to drive growth.

The role requires strong data-driven decision making and collaboration across global teams. You will report to the VP of Demand Generation and work closely with Marketing, Sales, Partnerships, Product Marketing, Brand,

Qualifications

• 4+ years of B2B marketing experience, ideally SaaS/tech/ecommerce.
• Experience building regional, field, or demand-generation strategies.
• Track record delivering events, from executive experiences to major conferences.
• Experience developing co-marketing programmes with partners, agencies, platforms.
• Solid understanding of B2B funnels, integrated campaigns, and ABM.
• Hands-on HubSpot including email creation, segmentation, automation, and campaign management.
• Strong project management skills and ability to manage priorities independently and with global teams.
• Familiarity with Salesforce and martech ecosystems.
• Confident using performance data to evaluate programmes and justify investments.
• Willingness to travel across APAC for events and partner activities.
• Current authorisation to work in Australia.

Responsibilities

• Own APAC marketing strategy and targets; develop regional plan to generate pipeline.
• Collaborate with Sales to drive pipeline and ensure timely follow-up on opportunities.
• Run integrated demand-generation campaigns with regional messaging and local adaptation.
• Plan and deliver regional events, executive dinners, roundtables, and conferences.
• Build partner marketing programmes with technology partners, agencies, and ecosystems.
• Develop customer stories with Customer Success and Sales for case studies and webinars.
• Manage campaigns end-to-end with regional and global stakeholders and on-time delivery.
• Track performance metrics: registrations, attendance, MQLs, pipeline, and ROI.
• Know the APAC market, products, customers, competitors, and regional dynamics.

Skills

B2B marketing

Regional/demand-gen strategy

Events management

Partner/co-marketing

ABM & funnel know-how

HubSpot (hands-on)

Project management

Salesforce

Data-driven decisions

APAC travel readiness

Australian work authorization

Tools

HubSpot

Salesforce

Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

At Yotpo, we help brands build lasting customer relationships as AI changes how people shop. Our Marketing team builds awareness and demand through campaigns, events, and partnerships.

We're looking for a Senior Marketing Manager, APAC to lead marketing across the region. You'll develop the regional strategy and deliver campaigns, events, and partner programmes that generate demand and qualified pipeline. You'll balance regional priorities with global campaigns and resources.

This role suits someone who enjoys bringing people together, whether hosting an industry event, working with a technology partner, or helping Sales turn interest into opportunities.

You'll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. You'll combine strategic thinking with hands‑on delivery and sound commercial judgement.

What you'll do

Own the APAC marketing strategy and targets. Develop and execute a regional plan that builds Yotpo's presence and generates qualified pipeline across key APAC markets. Prioritise activity based on business goals, market opportunities, and performance.

Work closely with Sales to drive pipeline. Understand regional commercial priorities, connect marketing activity to pipeline goals, and ensure timely follow-up on marketing‑generated opportunities. Use funnel data and Sales feedback to improve campaigns.

Run integrated demand‑generation campaigns. Work with global teams to connect digital campaigns, content, events, partner programmes, and Sales activity to generate demand and qualified pipeline. Develop regional messaging and adapt global campaigns for local audiences.

Plan and deliver regional events. Lead Yotpo‑hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences. Own the concept, audience strategy, promotion, delivery, and follow‑up. Set clear goals for each event and measure its contribution to relationships and pipeline.

Build partner marketing programmes. Work with technology partners, agencies, platforms, and ecosystem leaders on joint campaigns, co‑hosted events, content, and webinars. Develop programmes that reach new audiences and generate shared pipeline.

Develop customer stories. Work with Customer Success and Sales to identify customer advocates and develop case studies, speaking opportunities, webinars, and content that demonstrate customer results.

Manage campaigns end to end. Own planning, execution, follow‑up, and analysis. Coordinate regional and global stakeholders, manage competing priorities, and deliver high‑quality work on time with measurable results.

Track and improve performance. Measure registrations, attendance, engagement, marketing‑qualified leads (MQLs), opportunities, pipeline, average contract value (ACV), and return on investment (ROI). Use the results to improve programmes and decide where to invest next.

Know your market. Understand Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics. Use that knowledge to identify opportunities and sharpen our positioning.

About you

• You're a commercially minded marketer who can turn audience interest into measurable growth.
• You can turn business priorities into a clear plan and deliver it.
• You enjoy bringing people together and know how events and partnerships can build relationships that lead to revenue.
• You communicate clearly, bring teams together, and influence senior stakeholders.
• You're organised and calm under pressure. You can manage multiple campaigns, partners, vendors, and deadlines while paying attention to the details.
• You enjoy trying new ideas and use data to understand what worked.
• You're proactive and comfortable working autonomously. You can make decisions, manage competing priorities, and keep things moving while knowing when to collaborate or ask for input.
• You're comfortable working across cultures and time zones, with the flexibility to coordinate with global colleagues.

What you'll bring

• 4+ years of B2B marketing experience, ideally within SaaS, technology, or ecommerce.
• Experience building and executing regional, field, or demand‑generation strategies.
• A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
• Experience developing co‑marketing programmes with strategic partners, agencies, platforms, or technology providers.
• A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account‑based marketing.
• Hands‑on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
• Strong project management skills and experience managing competing priorities independently and across global teams.
• Familiarity with Salesforce and the broader marketing technology ecosystem.
• Confidence using performance data to evaluate programmes, communicate impact, and make investment decisions.
• Willingness to travel across APAC for events and partner activities.
• Current authorisation to work in Australia.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo - Australia:

• A monthly wellness budget (minimum of $400).
• In addition to holidays, you’ll enjoy 25 days off each year to do the things you love.
• Join a growing team as we continue to launch across Asia!
• Individualized career development, rewards, and recognition.
• Wellness and philanthropic programming and events.
• We are working in a hybrid capacity, spending 3-4 days per week in our Sydney office.

Artificial Intelligence (AI) Disclosure
If AI is used to screen, assess, or select applicants, employers must disclose this in the publicly advertised job posting. “AI” is broadly defined to mean “a machine-based system that, for explicit or implicit objectives, infers from the input it receives in order to generate outputs such as predictions, content, recommendations or decisions that can influence physical or virtual environments.

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