Senior Marketing Lead — Multi-Venue Hospitality

Darling Group; Melbourne; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Lead across Melbourne venues

Work with senior creative leadership

Build a marketing function with data &

structure and measurement at its core

High-trust, high-accountability team

Real authority over campaigns

Job summary

Darling Group in Melbourne is seeking a Marketing Manager to lead and own marketing across our portfolio of eleven hospitality venues. This senior role reports to the Creative Director and has real authority over what we run and why.

You will plan and execute campaigns, manage the guest database and eDM program, and build venue-level reporting. You'll lead content, social and design, establish structure and measurement, and work with venue managers on commercial opportunities.

Qualifications

• Five+ years in marketing, with at least two leading a team.
• Proven experience owning marketing across multiple venues, locations or brands.
• Experience in hospitality, retail, events or another multi-site consumer business.
• Demonstrated campaign ownership from commercial objective through to measured result.
• Strong CRM and email marketing experience, ideally SevenRooms, Klaviyo or Mailchimp.
• Confident reading performance data from Meta, Google Analytics and booking systems.
• Experience directing creative output, including briefing, feedback and approvals.

Responsibilities

• Own the rolling marketing calendar across all eleven venues.
• Plan campaigns against commercial objectives, not activity for its own sake.
• Run seasonal campaigns end to end: offer, channels, booking path, follow-up.
• Own the guest database and eDM program in SevenRooms, including segmentation and automated flows.
• Build and issue monthly venue‑level reporting the business actually uses.
• Lead and direct the content, social and design team.
• Set clear priorities, pacing and quality standards across the portfolio.
• Approve what goes live and hold the quality bar.
• Brief and direct external photographers, videographers and creators where required.
• Support group paid media with offers, assets, landing pages and tracking.
• Hold lead times and remove last‑minute campaign decisions.
• Work with venue managers on local activity and commercial opportunities.

Skills

Marketing leadership

CRM analytics

Campaign ownership

Strategic planning

Data-driven

Tools

SevenRooms

Klaviyo

Mailchimp

Google Analytics

Job description

Darling Group in Melbourne is seeking a Marketing Manager to lead and own marketing across our portfolio of eleven hospitality venues. This senior role reports to the Creative Director and has real authority over what we run and why.

You will plan and execute campaigns, manage the guest database and eDM program, and build venue-level reporting. You'll lead content, social and design, establish structure and measurement, and work with venue managers on commercial opportunities.