Senior Marketing Advisor (Business and Visitor)

Work Initiatives; Melbourne; On-site; AUD 65,000 - 92,000; Part time

Benefits offered by this job

Welcoming environment

Training opportunities

Health & wellbeing programs

Salary sacrifice options

Competitive terms

Onsite parking and transport

Job summary

City of Whitehorse is seeking a Senior Marketing Advisor (Business and Visitor) to lead destination marketing initiatives and build multi‑channel campaigns to attract visitors and investment. You will work across destination marketing, placemaking and economic development with stakeholders to deliver measurable outcomes.

The role requires strategic thinking, hands‑on delivery and the ability to translate data into campaigns that strengthen the city’s reputation as a destination for business and

Qualifications

• Bachelor-level study in marketing/communications or related discipline.
• Experience in strategic marketing, campaigns and branding.
• Ability to drive visitation and destination awareness with data.

Responsibilities

• Lead promotion of Whitehorse as a destination to visit, do business and invest.
• Build and deliver data-led campaigns across channels and programs.
• Collaborate with destination marketing, placemaking, economic development and investment teams.

Skills

Strategic marketing

Campaign planning

Brand development

Destination marketing

Stakeholder engagement

Data-led marketing

Education

Marketing degree

Job description

Senior Marketing Advisor (Business and Visitor)

At Whitehorse City Council, community is at the heart of everything we do. To stay ahead of and best respond to the evolving changes and needs of the community, the organisation is undertaking an exciting journey that will transform ways of working and will empower employees to be innovative and constantly striving towards providing excellent customer experience at all times. The five pillars of our organisation focus on:

• Excellent Customer Experience and Service Delivery
• Great Organisational Culture
• Innovation and Continuous Improvement
• Good Governance and Integrity

Help shape the future of one of Melbourne's most dynamic municipalities.

The role:

We're looking for a strategic marketer to lead the promotion of Whitehorse as a destination to visit, do business and invest. In this newly created role, you'll have the opportunity to build and deliver campaigns that support thriving business precincts, attract visitors, celebrate local businesses and strengthen the city's reputation as a destination for investment and growth.

Working across destination marketing, placemaking, economic development and investment attraction, you'll collaborate with passionate colleagues and key stakeholders to develop creative, data-led campaigns that make a measurable impact.

About you:

To be considered for this position you will have:

• Tertiary qualifications in marketing, communications or a related discipline, with demonstrated experience in strategic marketing, including in investment attraction marketing, precinct marketing and branding and/or destination marketing.
• Demonstrated experience in strategic marketing, campaign planning, brand development and multi-channel campaign delivery.
• Proven ability to drive visitation, destination awareness, visitor engagement through data-led marketing strategies.
• Strong stakeholder engagement skills, with the ability to build effective relationships, influence outcomes and work collaboratively across operational and corporate teams.
• Demonstrated ability to manage competing priorities, work autonomously in a dynamic environment and deliver both strategic planning and hands‑on campaign execution, while analysing campaign performance and customer data to inform decision‑making and continuous improvement.

In return, we will offer:

The ability to make a difference -Working at Whitehorse City Council you contribute to making a real difference in the lives of the community and those that live, learn, work or visit Whitehorse. Every day you really will see how the work you're involved in benefits the diverse community.

Great working conditions– a professional environment, friendly and supportive teams and a flexibility program that promotes employee work life balance.

An extensive Health and Wellbeing offering– Employee assistance program, private health insurance benefits, health checks (skin, hearing and vaccinations), discounted gym membership and facilities (e.g. Theatre, Arts, Leisure) and an active health and wellness program (e.g. stretching, healthy eating demonstrations and health challenges.

Career opportunities– engaging work and the opportunity to apply your skills and experience.

Reward & Recognition -extensive reward and recognition program, corporate learning offerings, study assistance and comprehensive leadership development programs.

Further Information:

If you're looking for a role that combines strategic thinking, hands‑on delivery and the opportunity to help shape the story of a growing city, we'd love to hear from you.

Download the Position Description:

Senior Marketing Advisor (Business and Visitor)

City of Whitehorse is a culturally and linguistically diverse community. We are proud of the diversity of our workforce and recognise the strength this provides in meeting the needs of our community. We are committed to upholding a safe, inclusive and respectful workplace that values the contribution of all.

Whitehorse City Council is committed to being a child safe organisation. We recognise our responsibilities to keep children and young people safe from harm and have established policies, procedures and training to achieve these commitments.

• $57 per hour + 12% Superannuation

• Permanent Part Time

• Exciting New Opportunity

ABOUT US

The City of Whitehorse, located 15 kilometres east of the Melbourne CBD, is a culturally diverse community of almost 177,000 people. Whitehorse includes the suburbs of Box Hill, Burwood, Nunawading, Blackburn, Mitcham, Forest Hill and Vermont and is characterised by quiet tree‑lined residential streets, an abundance of parks, gardens and natural bushland reserves, bustling shopping centres and a diverse range of arts, cultural, sports and leisure facilities.

Whitehorse City Council provides more than 100 services and facilities across a range of areas within our community services, city development, infrastructure, corporate services and transformation directorates. Whitehorse is one of Melbourne’s largest metropolitan councils with a workforce of approximately 1300 employees and aspires to foster an inclusive, vibrant, prosperous and sustainable community. Our employees help us achieve these goals!

At Whitehorse, employee health, wellbeing and development are paramount, and we aim for everyone to become the best they can be in the workplace. Benefits of working with us include:

• A welcoming and supportive working environment

• Great opportunities for training and to build a long‑term career within Whitehorse or the local government sector.

• Extensive employee health and wellbeing programs including flexible working arrangements

• Salary sacrifice options for gym / swim memberships, childcare and superannuation; and access to novated vehicle leases.

• Competitive terms and conditions of employment

• Ample onsite parking at most facilities with ready access to public transport