Senior Manager, Marketing and Communications

International Women's Development Agency (IWDA); Melbourne; Hybrid; AUD 150,000 - 180,000; Full time

Benefits offered by this job

Above-Award salary

Additional end-of-year leave

Enhanced personal/carer’s leave

Employee Assistance Program

Learning and development opportunities

Job summary

IWDA is seeking a Senior Manager Marketing and Communications to lead marketing, communications and brand strategy, turning organisational priorities into compelling stories and real influence. You’ll guide two team members and work across the organisation to amplify feminist voices and strengthen stakeholder engagement.

You’ll develop integrated content, oversee campaigns and evolve IWDA’s digital marketing, while using data and insights to optimise performance and impact.

Qualifications

• Significant experience in strategic marketing and communications within not-for-profit or social impact sectors.
• Proven success delivering integrated marketing campaigns that enhance organisational profile and influence.
• Strong digital marketing, audience development and engagement capabilities with data-driven decision making.
• Experience leading and developing a team, plus cross-functional collaboration across an organisation.

Responsibilities

• Lead the development and execution of a comprehensive marketing and communications strategy.
• Oversee brand stewardship, messaging and tone across channels to strengthen recognition.
• Drive integrated content and storytelling for fundraising, partnerships and advocacy.
• Manage campaigns across digital, social, email and web to maximize reach and impact.
• Lead, coach and grow the Marketing and Communications team in a collaborative way.

Skills

Strategic marketing

Integrated campaigns

Digital marketing

Data-driven decisions

Team leadership

Storytelling

Tools

WordPress

Ortto

Salesforce

Job description

Bring stories, audiences and movements together to inspire change. Join IWDA as our next Senior Manager Marketing and Communications.

About IWDA

International Women’s Development Agency (IWDA) is an Australian-based organisation, resourcing diverse women’s rights organisations (WROs) primarily in the Asia and the Pacific. We provide support that goes beyond money and contribute to global feminist movements to advance our vision of gender equality for all.

Our Vision: Gender equality for all

Our Purpose: To defend and advance the rights of women, girls and gender diverse people

We are committed to building a resilient and relevant feminist and decolonial organisation, and to becoming an explicitly anti-racist organisation. Anchored by lessons from our 40-year history and guided by fiercely held feminist and decolonial values, our Strategic Plan 2025 - 2035 lays out IWDA’s path towards realising our vision of gender equality for all.

Our strategic goals are to shift resources to women’s rights organisations, strengthen feminist movements, advance feminist and decolonial knowledge, and model a different way of being as a feminist organisation.

At IWDA, how we work is as important as what we do. Our 4S Framework guides us to step up and use our power to create change, stand with feminist movements in solidarity, step back when others are better placed to lead, and sit with uncertainty through deep listening and collective learning.

The Opportunity:

As Senior Manager Marketing and Communications, you’ll lead IWDA's marketing, communications and brand strategy, translating our organisational priorities into compelling stories, meaningful engagement and greater influence.

You’ll lead a team of two to strengthen IWDA's brand, grow and engage diverse audiences, and develop integrated marketing and communications approaches that advance our fundraising, advocacy and movement-strengthening goals. Working across the organisation, you’ll identify opportunities to amplify feminist voices, build connections with supporters and stakeholders, and strengthen how IWDA is positioned and recognised as a leading feminist organisation.

This is an opportunity to bring your strategic marketing and communications expertise to an organisation working to move more and better resources to feminist movements.

Key Responsibilities

• Develop and lead the implementation of an integrated, organisation-wide marketing and communications strategy that strengthens IWDA's brand, expands its reach and advances organisational priorities.
• Provide strategic brand stewardship, evolving IWDA's brand positioning, messaging, tone of voice and organisational narratives to strengthen recognition, relevance and influence.
• Lead the development of integrated content and storytelling strategies that amplify IWDA's work, feminist perspectives and thought leadership across fundraising, partnerships, advocacy and movement strengthening.
• Oversee the development and delivery of marketing, communications and advocacy campaigns, working collaboratively with internal teams to maximise reach, engagement and impact.
• Lead IWDA's digital marketing strategy across website, social media, email and digital campaigns, using audience insights and data to improve engagement, user experience and campaign performance.
• Drive audience development and engagement through effective segmentation, audience journeys and targeted communications that deepen relationships with supporters, donors and key stakeholders.
• Establish and monitor meaningful performance measures, using data, insights and reporting to evaluate effectiveness, inform decisions and continuously improve marketing and communications outcomes.
• Lead, coach and develop the Marketing and Communications team, fostering collaboration, creativity and a cohesive approach to delivering organisational priorities.

Desired Skills and Experience

• Significant experience in strategic marketing and communications, preferably within an international development, humanitarian, not-for-profit, social impact or purpose-driven organisation.
• Demonstrated success developing and delivering integrated marketing and communications strategies, campaigns and brand initiatives that strengthen organisational profile and influence.
• Strong expertise in digital marketing, audience development and engagement, including audience segmentation, content strategy, digital channels and customer journeys.
• Experience using data, audience insights and performance measures to inform marketing decisions, evaluate impact and improve engagement and conversion.
• Demonstrated experience leading, coaching and developing a team, alongside the ability to influence and collaborate effectively across an organisation.
• Excellent writing, editing, storytelling and communication skills, with familiarity with marketing technologies and CRM platforms. Experience with WordPress, Ortto and Salesforce will be highly regarded.

A Little About You

You are a strategic and creative marketing and communications leader who understands the power of storytelling, brand and audience engagement in shaping perspectives and influencing change. You bring the ability to connect organisational strategy with compelling communications, translating complex ideas into messages that resonate with diverse audiences and inspire people to engage, connect and take action.

You will bring:

• A strategic and forward-thinking mindset, with the ability to see the bigger picture while translating organisational priorities into practical marketing and communications approaches.
• A creative and audience-centred approach to storytelling, with an ability to make complex ideas accessible, compelling and relevant to diverse audiences.
• A strong understanding of how brand, communications and audience engagement can build trust, influence public narratives and mobilise support for social change.
• A collaborative and influential leadership style, with the ability to build relationships, bring people together and work across teams to achieve shared goals.
• Confidence navigating complexity, balancing competing priorities and making evidence-informed decisions in a changing environment.
• A commitment to feminist values, with an appreciation of the importance of amplifying women's rights organisations, feminist movements and diverse voices, and advancing more equitable and inclusive narratives.

If you’re excited about this role but your experience doesn’t align perfectly with every criterion, we encourage you to apply. We value growth, potential and transferable skills.

What We Can Offer:

• Competitive remuneration: Above-Award salary, superannuation and salary packaging up to $18,200.
• Additional end-of-year leave and enhanced personal/carer’s and parental leave.
• Employee Assistance Program and a focus on wellbeing and psychological safety.
• Opportunities for learning, leadership development and strategic impact.
• A collaborative, inclusive workplace grounded in feminist and decolonial values.

Applications close Sunday 22 November 2026 at 11:55 pm.

Please refer to the full position description for further details - here

Our Commitment to Diversity, Equity and Inclusion

IWDA uses a mechanism in the Equal Opportunity Act 2010 (Vic) called the “Special Measures Exception” which aims to advance substantive equality for marginalised groups. We accept applications from people with a gender identity that is adversely impacted by the patriarchy in terms of employment and leadership opportunities: women, non-binary, trans and gender diverse people.

IWDA uses the term “women” inclusively to refer to both trans and cis women. We welcome people with different skills, perspectives and life experiences, and particularly encourage First Nations women, women from culturally and linguistically diverse backgrounds, women with disabilities, women from migrant and refugee backgrounds, trans, non-binary and gender-diverse people to apply. Preference will be given to applicants who have experience in, or have cultural heritage from, one or more of the countries in which IWDA supports partners.

Safety, Safeguarding and Australian Work Rights

IWDA is committed to the safety and wellbeing of our staff and the children and other vulnerable people engaged in our programs. We have strong recruitment and safeguarding processes to support the selection of suitable candidates and maintain a safe and respectful workplace.

All applicants must be legally entitled to live and work in Australia. Any offer of employment will be subject to a National Police Check and endorsement of IWDA’s Safeguarding Code of Conduct.

The successful candidate will be expected to work from IWDA’s physical office in Naarm (Melbourne) at least two days per week, with flexibility supported through our hybrid working approach.

We look forward to hearing from people who share our commitment to gender equality, feminist movements and creating a more equitable and just world.