SEO Director

Media Merchants; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Media Merchants in Sydney is seeking an experienced SEO Director to own organic-search strategy across a portfolio of ambitious clients. You’ll lead the SEO team, guide offshore delivery resources, and build senior client relationships to drive performance.

The role focuses on traditional SEO, Local SEO, AEO, GEO, GIO and AI-driven search, with a hands-on leadership approach to deliver high-impact, data-led campaigns that scale.

Qualifications

• 6+ years SEO experience, ideally agency-side.
• Strong technical and content SEO; Local SEO expertise.
• Experience with AEO, GEO, GIO and AI/LLM-driven search.
• Proven client leadership and presentation skills.
• Experience mentoring SEO teams and ensuring quality.
• Strong commercial acumen across scoping, resourcing and reporting.
• Proficient with SEO tools, analytics and dashboards.

Responsibilities

• Lead SEO strategy and performance across client accounts.
• Develop roadmaps across technical, content, authority, Local and AI search.
• Lead senior client conversations and strategy reviews.
• Create reporting dashboards to show value and ROI.
• Guide onshore and offshore teams to deliver scalable work.
• Improve SEO processes, QA standards, automation and AI-enabled workflows.
• Identify client-growth opportunities and support pitches.
• Shape future SEO offering for the agency.

Skills

SEO leadership

Technical SEO

Content SEO

Local SEO

AEO/GEO/GIO

AI search

Client leadership

Presentation skills

Mentoring

Commercial acumen

Analytics dashboards

Data-driven

Offshore delivery

Tools

SEO tools

Job description

Media Merchants is one of Australia’s leading independent media, performance and creative agencies, and we’re looking for an experienced SEO Director to join our Sydney team.

This is a senior leadership role for someone who can own organic-search strategy and performance across a portfolio of ambitious clients. You’ll lead the SEO team, guide offshore delivery resources, build strong senior client relationships and help evolve our offering across traditional SEO, Local SEO, AEO, GEO, GIO and AI-driven search.

We’re in the Top 3% of Google Agencies, a Certified Microsoft Ads Agency and proud members of the IMAA. We value great work, innovation, commercial thinking and Performance with Integrity.

Why You?

You’re an experienced SEO leader who can turn complex search opportunities into clear commercial outcomes.

You have:

• 6+ years’ SEO experience, ideally agency-side
• Strong technical SEO, content SEO and Local SEO capability
• Experience with AEO, GEO, GIO/Entity Optimisation and AI/LLM-driven search
• Proven client leadership and presentation skills
• Experience managing, mentoring or quality-assuring SEO teams
• Strong commercial acumen across scoping, resourcing, reporting and account growth
• Confidence with SEO tools, analytics, dashboards and performance measurement
• A proactive, data-led approach and genuine interest in the future of search

The Role

As SEO Director, you’ll be responsible for:

• Leading SEO strategy and performance across client accounts
• Developing roadmaps across technical SEO, content, authority, Local SEO and AI search
• Leading senior client conversations, strategy presentations and performance reporting
• Building reporting and dashboard frameworks that demonstrate value and ROI
• Guiding onshore and offshore SEO teams to deliver high-quality, scalable work
• Improving SEO processes, QA standards, automation and AI-enabled workflows
• Identifying client-growth opportunities and supporting pitches and proposals
• Helping shape a future-focused SEO offering within a growing independent agency

Why Media Merchants?

You’ll join a high-performing, collaborative team that works across performance, creative, data and client services. You’ll have the autonomy to lead, innovate, build capability and make a genuine impact on clients, our team and the future of organic search at MM.

If you’re a strategic SEO leader ready to build what’s next in search, we’d love to hear from you.