Senior Manager, Digital Experience

University of Wollongong; Wollongong City Council; On-site; AUD 123,000 - 153,000; Full time

Benefits offered by this job

17% superannuation

Flexible working

Generous leave

Purchased leave

Career progression

Job summary

The University of Wollongong (UOW) invites applications for the role of Senior Manager, Digital Experience. You will lead the digital experience pillar within the Brand and Marketing Division and oversee the University's marketing websites, digital platforms, marketing technology ecosystem and social media channels.

Reporting to the Associate Director, Campaigns and Delivery, you will drive strategy, governance and continuous optimisation of owned digital channels to deliver high-quality,

Qualifications

• Significant experience leading digital experience within a complex organisation.
• Demonstrated expertise in user experience, web governance, accessibility (WCAG), search optimisation and improving digital performance outcomes.
• Strong knowledge of marketing technology platforms, including content management systems, marketing automation, analytics and personalisation tools.
• Experience leading social media strategy and managing multi-channel digital engagement.
• Proven leadership capability with strong stakeholder engagement, planning, prioritisation and team development skills.

Responsibilities

• Lead the strategy, management and optimisation of UOW's digital experience, including the University's marketing website estate and digital platforms.
• Oversee the marketing technology ecosystem, including content management, marketing automation, analytics and personalisation capabilities.
• Lead the University's social media strategy and channel management, ensuring a coordinated and effective digital presence.
• Establish and maintain digital governance frameworks, accessibility standards, content quality processes and search optimisation practices.
• Lead and develop a high-performing digital experience team while managing digital capability and delivery across the Division's squad-based model.

Skills

Digital experience leadership

UX & accessibility

WCAG & SEO

Marketing technology

Social media strategy

Tools

CMS

Marketing automation

Analytics tooling

Job description

Make an impact at the University of Wollongong (UOW), a purpose-driven institution ranked in the top 1% of universities globally.

About the Role

The Senior Manager, Digital Experience leads the digital experience pillar within UOW's Brand and Marketing Division and is responsible for the University's marketing websites, digital platforms, marketing technology ecosystem and social media channels. Reporting to the Associate Director, Campaigns and Delivery, this role drives the strategy, governance and continuous optimisation of UOW's owned digital channels to ensure they deliver high-quality, user-centred and accessible experiences that support the University's strategic objectives.

Leading a specialist team, you will provide the digital, user experience, marketing technology and social media capability that underpins the Division's squad-based delivery model, ensuring UOW remains at the forefront of digital engagement and performance.

Key responsibilities:

• Lead the strategy, management and optimisation of UOW's digital experience, including the University's marketing website estate and digital platforms.
• Oversee the marketing technology ecosystem, including content management, marketing automation, analytics and personalisation capabilities.
• Lead the University's social media strategy and channel management, ensuring a coordinated and effective digital presence.
• Establish and maintain digital governance frameworks, accessibility standards, content quality processes and search optimisation practices.
• Lead and develop a high-performing digital experience team while managing digital capability and delivery across the Division's squad-based model.

About the Team

The Brand & Marketing Division plays a critical role in shaping how UOW is understood, chosen and championed by students, partners and communities around the world.

As part of the Division's evolution, we're recruiting a number of leadership opportunities across brand, marketing, communications and creative production. These roles have been designed to work together, strengthening how we partner with faculties and portfolios, contribute to strategic priorities, and deliver outcomes for the University.

Joining UOW at this time provides a unique opportunity to help shape how the Division works, influence future direction, and contribute to initiatives that strengthen the University's reputation, engagement and impact. With deep community connections, global reach, and education and research that change lives, there has never been a more exciting time to be part of UOW's story.

What You’ll Bring

• Significant experience leading digital experience, website management or digital marketing functions within a complex organisation.
• Demonstrated expertise in user experience, web governance, accessibility (WCAG), search optimisation and improving digital performance outcomes.
• Strong knowledge of marketing technology platforms, including content management systems, marketing automation, analytics and personalisation tools.
• Experience leading social media strategy and managing multi-channel digital engagement.
• Proven leadership capability with strong stakeholder engagement, planning, prioritisation and team development skills.

Why Join UOW

• Competitive salary package including 17% superannuation
• Flexible working arrangements and family-friendly policies
• Generous leave entitlements including additional concession days over the Christmas-New Year period
• Purchased leave options to provide greater flexibility throughout the year
• Ongoing professional development and clear career progression opportunities

Role Details

• Employment type: Continuing, full-time
• Level 8/9 | $123,283 - $152,959 + 17% superannuation
• Location: Wollongong Campus
• Valid Australian work rights required. Visa sponsorship is not available.

Position Description

For further information about this position, please contact Lorna Farrar, Chief Communications & Marketing Officer, at [e-mail]

Closing Date: Monday, 5 October 2026, 11:55pm.

Equity, Diversity & Inclusion

The University of Wollongong is committed to fostering an inclusive and equitable workplace where diversity is valued, respected and celebrated. We strive to create a workplace that reflects the communities we serve, removes barriers to participation, and provides equitable opportunities for staff to reach their full potential. We strongly encourage applications from Aboriginal and Torres Strait Islander peoples, people of all gender identities and sexual orientations, people from culturally and linguistically diverse backgrounds, people with disability, and those with caring or family responsibilities.

As required by federal legislation, prospective employees are required to declare whether they have been investigated for an allegation of Gender Based Violence or determined to have engaged in conduct that constitutes Gender Based Violence during their previous employment, or otherwise in a legal process. Any such declaration will be included in the University's employment screening processes and will be treated with the strictest confidence and in compliance with all privacy legislation.