Senior Manager- Customer Media

CoStar Group; Sydney; On-site; AUD 200,000 - 280,000; Full time

Job summary

Domain, part of CoStar Group, seeks a Senior Manager for Customer Media to lead commercial strategy across Developer advertising products. You will own the long-term vision, identify market trends, and collaborate with VP and product leaders to maximize yield and market share.

You will scale an onshore media specialist team, drive automation initiatives with Product and Technology, and manage stakeholder relationships to deliver clear commercial outcomes for clients and the business.

Qualifications

• 7–10 years in digital advertising with 3–5 years of team/resource management experience
• Experience defining future product strategies for developer/B2B segments
• Track record in automation or platform optimization for high-volume ads
• Hands-on digital media buying experience with publisher ad-serving
• Strong relationships with local media partners and end-to-end deliveryexperience

Responsibilities

• Lead the commercial strategy and be the strategic owner for advertising products across the Developer business
• Define automation roadmap with Product and Technology to migrate product sets into automated frameworks
• Own local resource strategy and manage up to 8 local contractors alongside permanent onshore specialists
• Engage with clients and senior stakeholders to drive revenue growth
• Continuously optimise processes for digital buying tools in a privacy-conscious landscape

Skills

Team leadership

Digital advertising

Stakeholder management

Automation initiatives

Data insights

CRM / Order management

Education

Bachelor's degree in Marketing or Business

Certifications (Google/Meta)

Tools

Tableau

Google Analytics

Salesforce

Tealium

Job description

Senior Manager- Customer Media

Job Description

Job Summary

Reporting to the Director of Media, this role will lead the commercial strategy and be the strategic owner for advertising products across the Developer business. You will be responsible for defining the long-term commercial vision for Developer advertising products, identifying market trends and evolving our offering to maximise yield and market share. You will act as a trusted advisor to our VP, Domain Developer Sales and other cross-functional product leaders to influence broader commercial strategy. In this role you will also be responsible for leading and scaling an in-house team of media specialists to deliver across our advertising product suite, driving a culture of high performance to deliver commercial results to our customers.

Responsibilities:

• Developer Ad Product Strategy & Path to Automation: Lead the conceptualisation, execution, and long-term vision of Domain’s commercial ad product strategy for Developers, with a dedicated focus on validating future advertising products can be transitioned into an automated lifecycle.
• Product Automation Ownership : In collaboration with Product and Technology, define and spearhead the automation roadmap for Developer advertising products, migrating established product sets into automated frameworks to eliminate manual setup constraints, drive operational efficiency, improve margins and reduce execution errors.
• Expanded Local Resource Management : Full ownership of localised resource strategy and team leadership, including the direct management, onboarding, and workload allocation of up to 8 local contractors alongside the permanent onshore performance specialists.
• Stakeholder Engagement: Foster and build relationships with clients and senior stakeholders throughout the business.
• Operational Excellence: Continuous optimisation of operational processes to future-proof digital buying tools and measurement solutions for an evolving media and privacy landscape

Key Relationships:

• You will be responsible for managing and maintaining a strong relationship with Commercial Sales team (Developers) to drive revenue growth
• Engage and collaborate with the Product and Technology teams to help drive and facilitate future ad product automation
• Manage and protect a strong working relationship with broader Media team to ensure best practices are being leveraged across customer media
• Being a point of contact and be available for collaboration with external parties such as consultants and commercial clients

About You:

• Minimum: 7-10 years in digital advertising, with 3-5 years of proven team and resource management experience (including managing local contract structures).
• Demonstrated experience establishing future product strategies tailored for developer and B2B client segments, specifically bridging the gap between initial product design and automation frameworks.
• Strong track record driving process automation or platform optimisation initiatives for high-volume advertising products.
• At least 3 years of hands-on digital media buying experience alongside publisher ad-serving 2
• products.
• Strong understanding of the local media landscape with established relationships across key media partners.
• Demonstrated end-to-end commercial ad project delivery & successful go-to-market strategy execution. Aptitude for managing advertising yields.
• Familiarity with Data insights and Analytics platforms (Tableau, Google Analytics) preferred.
• Familiarity with commercial CRMs/Order Management Systems (Salesforce platform).
• Tertiary university qualifications in Marketing, Business.
• Ad-related industry certifications (Google University, Meta Blueprint, etc.) highly regarded.
• Experience with Customer Data Platforms (e.g., Tealium) highly regarded.

About Domain(part of the CoStar Group)

Domainisa leading property technology and services marketplace that is home to one of the largest portfolios of property brands in Australia, including the Domain,Allhomesand Commercial Real Estate (CRE) platforms. In 2025, Domain became part of CoStar Group-a global leader in commercial real estate information, analytics, onlinemarketplacesand 3D digital twin technology.We arededicated to digitising the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

Equity, Diversity & Inclusion

Domain is enthusiastically and unapologetically committed to fosteringan equitable, inclusive work culture which reflects our customers and communities. We are proactively looking for candidates from all lived experiences, including people with disability, and people of all ages, ethnicities, cultures (including Aboriginal and Torres Strait Islander Peoples), faiths, sexual orientations, and gender identities (including trans and non-binary people).

We are committed to providingan equitablerecruitment process for people with disability. If you require adjustments during the processwe’rehere to support. If you wish to receive this job advertisement in an accessible format, or have a confidential chat about workplace adjustments, please contact our Equity,Diversityand Inclusion team [e-mail] leave a message on 1300 858 356 and we will get back to you.

CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing