Senior Manager Capability & Capacity

Qantas Airways; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Job summary

Qantas Airways seeks a Senior Manager, Operations Capability & Capacity to lead the end-to-end operational engine for Qantas Loyalty marketing. Based at Mascot Head Office, you will own platform architecture and drive strategic transformation across Marketing Planning & Partnerships, Campaign Management, Media, Analytics, Creative and Production.

You will architect the CoE operating model, oversee capacity management, trafficking and process re-engineering to maximise campaign velocity and

Qualifications

• 10–15+ years in large, data-led organisations with senior marketing operations leadership.
• Tertiary qualification in Business, Marketing, Information Systems, or related field.
• Ability to lead teams under high-volume pressure during peak campaigns.
• Experience managing complex workflows and cross-functional trafficking.
• Strong understanding of Media, Analytics and Creative operations and briefing.

Responsibilities

• Own end-to-end operational engine, platform architecture and strategic transformation of marketing.
• Architect and manage the CoE operating model for Operations at Qantas Loyalty.
• Lead capacity management, traffic control and process re-engineering to maximise velocity.
• Drive large-scale transformation to future-proof capabilities and protect revenue streams.

Skills

Leadership

Marketing operations

Program management

Data-driven decision making

Stakeholder management

MarTech

Education

Bachelor's degree in Business/Marketing/IS

Job description

• Ensure the flawless implementation of high-priority Qantas Group and Loyalty marketing projects
• Drive the strategic transformation of the Marketing Center of Excellence
• Permanent, full-time role based at Mascot Head Office.

Qantas has always been dedicated to going above and beyond for their customers – both in the air, and on the ground and at Qantas Loyalty; we’re a huge part of that commitment. By taking the time to recognise and reward our members, we build stronger relationships with the people who matter most.

As the Senior Manager, Operations Capability & Capacity, you will serve as the operational backbone of the Qantas Loyalty marketing function. This executive leadership role is responsible for the end-to-end operational engine, platform architecture, and strategic transformation of marketing across Qantas Loyalty and the broader Qantas Group.

You are the primary architect of the end-to-end workflow, ensuring seamless delivery from Marketing Planning & Partnerships (MP&P) into Campaign Management, Media, Analytics, Creative, and Production. You will own the MarTech ecosystem, managing the strategic assessment and optimisation of marketing applications to accelerate personalised member experiences.

As the chief architect of the Center of Excellence (CoE) operating model, you lead the Operations team to maintain and optimise our marketing ecosystem. You are accountable for capacity management, traffic control, and process re-engineering to eliminate friction and maximise campaign velocity, while simultaneously driving large-scale transformation initiatives to future-proof capabilities and protect major revenue streams. You will serve as the primary point of accountability for operational performance, providing clear direction to teams to ensure consistent, integrated campaign delivery.

What You’ll Bring:

• 10-15 + Years’ experience within large, complex, data-led corporate organisations with at least 5 years in a senior leadership role overseeing marketing operations technical project delivery, or platform capability
• Tertiary qualification in Business, Marketing, Information Systems, or a related operational field
• The capability to lead a team calmly under high-volume pressure when day-to-day campaign platforms or processes face friction or downtime
• Proven experience managing complex workflow and trafficking operations across multiple teams and functions
• Strong understanding of how Media, Analytics and Creative teams operate and how to brief effectively into each discipline
• Demonstrated ability to design and implement operational frameworks and process improvements that deliver measurable efficiency gains
• Experience building and managing cross-functional relationships at a seniorlevel, with the ability to influence without direct authority
• High analytical capability, with the ability to use data to diagnose operational performance and drive continuous improvement
• Exceptional organisational skills and the ability to manage competing priorities across a complex, fast-moving marketing environment
• Strong communicator with the ability to translate operational complexity intoclear guidance for senior stakeholders

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully. There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel:

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including 18 weeks paid parental leave and the option to purchase additional paid leave for eligible employees.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment. You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Applications Close: Monday 21st September 2026

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. By coming to work for us, you’ll be part of an organisation that encourages diversity, supports charities and environmental initiatives. We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. If you have any support or access requirements, we encourage you to advise us at time of application. Your personal information will be kept confidential in compliance with relevant privacy legislation.