Senior Manager, Aviation Marketing

Sydney Airport; Sydney; On-site; AUD 180,000 - 260,000; Full time

Job summary

Sydney Airport is seeking a Senior Manager, Aviation Marketing to lead the marketing program across inbound and outbound demand and airline partnerships. You will guide a specialist team and drive data-driven campaigns aligned with growth targets.

The role requires strategic vision, executive-level communication, and the ability to collaborate with Aviation Development and Analytics & Insights to deliver measurable outcomes. Remote work is not specified.

Qualifications

• Experience delivering integrated marketing strategies and campaigns.
• Strong strategic planning with execution track record.
• Experience leading marketing teams and delivering at pace.
• Commercial and analytical capability using data to guide decisions.
• Excellent communication and influencing skills with senior stakeholders.
• Experience with external partners in airlines or tourism.
• Curious and adaptable mindset; comfortable in high-pressure environments.
• Degree in Marketing, Business or related discipline.

Responsibilities

• Set and lead aviation marketing strategy across inbound, outbound and trade campaigns.
• Lead, coach and develop a specialist marketing team.
• Oversee development and optimisation of integrated campaigns with commercial focus.
• Build relationships with airlines, tourism bodies and trade partners.
• Partner with Analytics & Insights to turn data into strategies.
• Own campaign budgets, measurement and ROI reporting.
• Lead market research and trend forecasting.
• Collaborate with Corporate Affairs, Commercial and Retail to maximise impact.

Skills

Integrated marketing strategies

Campaign execution

Stakeholder management

Executive communication

Airline/aviation knowledge

Team leadership

Data-driven decision making

Budget management

Education

Degree in Marketing or Business

Job description

MAKE IT FRESH

At Sydney Airport, the future of air travel is shaped by you.

As a team, we connect the world. More than just a hub of activity and boundless energy, we’re creating a destination of amazing experiences. Like seeing wonderful moments unfold in front of you, knowing “I made that possible!”.

Dynamic. Fast-paced. We thrive in a place where fresh challenges land daily. Backed by positive and supportive team players and inspiring leaders, we adapt to change. Driven to grow. Owning every action. To do things better.

As smart, problem-solvers, we are always learning and growing. And that’s easier to do alongside passionate experts, as we collaborate across teams readily sharing our knowledge.

Each day is a new journey, as we bring an exciting vision to life. With significant capital investment in new, improved infrastructure, there’s never been a better time to expand your potential at Sydney Airport. The range of responsibilities and diverse pathways you can take on with us, are surprising.

We are SYD. United in the pride that comes with welcoming the world at Australia’s premier gateway.

Job Description

About the team

We are seeking a high-calibre Senior Manager, Aviation Marketing to join our Aviation Growth team at Sydney Airport.

The team plays a critical role in growing Sydney Airport’s global network and passenger demand, working closely with airlines, tourism bodies and industry partners to support new and existing routes and strengthen Sydney’s position as a global destination.

This is a unique opportunity to lead aviation marketing at Australia’s busiest airport, combining strategic thinking, commercial insight and creative execution to influence how and why people choose to travel to and from Sydney.

About the role

Reporting to the General Manager, Strategic Aviation Development, you will lead the strategic direction of Sydney Airport’s aviation marketing program across inbound demand, outbound demand and airline marketing incentives. You’ll lead a team of marketing professionals and work closely with Aviation Development and Analytics & Insights to ensure marketing activity is grounded in data and focused on passenger and airline growth.

This is a senior leadership role for someone who can set the strategy and get things done. You’ll be equally comfortable developing the plan, positioning it with executives and external partners, and rolling up your sleeves with the team to turn that strategy into high-quality campaigns.

In this role, you will:

• Set and lead the aviation marketing strategy across inbound, outbound and trade campaigns, focused on driving passenger demand, route growth and airline partnerships
• Lead, coach and develop a specialist marketing team, creating clarity around priorities and driving strong execution
• Oversee the development and optimisation of integrated campaigns, ensuring activity is commercially focused and delivering measurable outcomes
• Build trusted relationships with airlines, tourism bodies and trade partners, identifying opportunities to collaborate and maximise partnership value
• Partner with Aviation Development and Analytics & Insights to turn data and market intelligence into strategies that support airline capacity and passenger growth
• Own campaign budgets, performance measurement and ROI reporting, adapting the strategy as market conditions and performance evolve
• Lead market research, competitor analysis and trend forecasting to identify new opportunities
• Work across Corporate Affairs, Commercial and Retail to maximise the broader commercial impact of aviation marketing across Sydney Airport

About you

We’re looking for an experienced marketing leader who is strategic as well as execution-focused. You know how to build the plan, bring senior stakeholders with you and then make it happen.

You’ll be naturally curious, commercially minded and comfortable working in an environment where you won’t always have all the answers upfront. You’re someone who learns quickly, gets into the detail when needed and brings energy and momentum to the team.

You will bring:

• Strong experience developing and delivering integrated marketing strategies and campaigns, ideally within aviation, airlines or airport environments
• Alternatively, experience in tourism, travel, hotels or another fast-moving, demand-led sector, where marketing plays a direct role in stimulating customer demand
• Strong strategic planning capability coupled with a genuine track record of execution
• Experience leading and developing marketing teams, while remaining close enough to delivery to unblock problems and maintain pace
• Commercial and analytical capability, with the confidence to use customer, market and campaign performance data to guide decisions
• Strong executive communication and influencing skills, with the ability to clearly position strategy, recommendations and results with senior stakeholders
• Experience building relationships with external partners, ideally across airlines, tourism or international stakeholder groups
• A curious and adaptable mindset. You’re eager to learn, comfortable stepping into unfamiliar territory and proactive about finding the answer
• The ability to operate effectively in a high-pressure environment, balancing strategic priorities with hands‑on delivery
• A degree in Marketing, Business or a related discipline

Why this role

This is a genuinely unique opportunity to lead marketing at the intersection of aviation, travel and tourism, shaping how Sydney Airport builds passenger demand and supports the growth of its airline network. You’ll work closely with airlines, tourism bodies and senior stakeholders in Australia and internationally, with the opportunity to set the strategic direction while staying close to execution. It’s a role with real visibility and influence across the broader Sydney Airport business, contributing to how Australia’s busiest airport grows its connectivity and continues to strengthen Sydney’s position as a global destination.

What we offer

To find out more about the amazing work environment here at SYD, be sure to check out the Join us section of Sydney Airport’s website, where you can also see more about our flexible culture and work practices, alongside our other Employee benefits , or take a look at our LinkedIn Sydney Airport: Life page .

Make it Amazing

SYD is an Equal Opportunity Employer and encourages all suitably qualified applicants to apply, including First Nations Australians, and people from culturally diverse backgrounds.

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