Manager Marketing

Qantas; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Parental leave up to 18 weeks

Travel discounts

Exclusive partner discounts

Job summary

Qantas is seeking a Manager, Marketing to shape customer experiences across the journey. Lead integrated campaigns for onboard, ground, and fleet marketing, working with diverse teams to align across channels and deliver customer-focused solutions.

The role includes guiding a Marketing Manager and an Intern, evaluating outcomes with analytics, and ensuring ROI within a fixed-term parental leave cover. The position is based in Mascot with on-site requirements, offering the chance to influence

Qualifications

• 5-10 years in roles related to Marketing ideally within service industries.
• Broad generalist and digital marketing experience, with a strong understanding of the end-to-end marketing lifecycle and integrated, multi-channel delivery
• Proven ability to translate complex product or business briefs into clear marketing strategies and practical execution plans
• Excellent stakeholder management and communication skills, with the confidence to influence and collaborate across product, operational and marketing teams
• Experience in complex, operational or service-led environments, with knowledge of Qantas operations and fleet, or the ability to quickly build this understanding
• High level of attention to detail
• Ability to communicate effectively in writing and in person to executive level audiences
• Demonstrated ability to navigate ambiguity, solve complex problems and manage competing priorities while maintaining quality
• Confidence using budgets, data and analytics to inform decisions, measure outcomes and support customer-focused marketing activity

Responsibilities

• Develop and deliver integrated marketing strategies across Qantas airline products and services.
• Work across the end-to-end customer journey, spanning onboard products, ground experience and fleet marketing communications.
• Manage marketing activity across Baggage, Check-in, Boarding, Fleet, Food & Beverage, Customer Strategy and CX.
• Collaborate with Customer and Product, Airports, Corporate Comms, Brand, Digital, Creative and other teams to ensure consistent multi-channel execution.
• Navigate ambiguity, bring the right people together and develop practical customer-focused solutions.
• Provide marketing recommendations in line with budget, maximise ROI, and uphold best practices.
• Lead a Marketing Manager and a Marketing Intern and drive activity.
• Evaluate performance and optimise strategies using data and insights.

Job description

• Challenge yourself to shape how customers experience Qantas across every stage of their journey
• Lead integrated marketing across airline products, services and fleet initiatives
• Fixed-term parental leave opportunity until December 2027, based in Mascot

Today,we arebusy planning for tomorrow. We look to the future to guide the way we innovate, helping us stay relevant and responsive in an unpredictable industry. WerepresentAustralia to the world. Our diverse country is known for our spirit, mateship, and a can-do attitude.We areresilient and strong, and work hard to make surewe’llbe right.

As the Manager, Marketing within the customer experience airline marketing team, you will develop and deliver integrated marketing strategies across Qantas airline products and services. Working across the end-to-end customer journey, your portfolio will span onboard products and services, the ground experience and fleet marketing communications, helping customers understand and engage with the Qantas experience.

This role will develop and manage the marketing activity across key customer led business areas including Baggage, Check-in, Boarding, Fleet, Food and Beverage, Customer Strategy and CX. You will work closely with Customer and Product, Airports, Corporate Comms, Brand, Digital, Creative and many more teams to solve business problems and ensure a successful, consistent approach across all channels to help drive customer satisfaction.

Many of these projects are complex and may not have a clearly defined path forward. You will use your marketing expertise, commercial judgement and stakeholder management skills to navigate ambiguity, bring the right people together and develop practical, customer-focused solutions. Success in this role will require broad generalist and digital marketing capability, an understanding of operational environments, and confidence working with budgets, data and insights.

You will provide valuable marketing recommendations in line with the budget, ensuring maximum return on investment and best practices are followed. You will manage a Marketing Manager and a Marketing Intern and work with them to implement activity. With strong analytical, product and marketing skills, you will evaluate performance of activities and recommend optimisation strategies. This role offers the opportunity to contribute to a culture of high performance, accountability, and continuous improvement within the Qantas team.

You’ll have –

• 5-10 years in roles related to Marketing ideally within service industries
• Broad generalist and digital marketing experience, with a strong understanding of the end-to-end marketing lifecycle and integrated, multi-channel delivery
• Proven ability to translate complex product or business briefs into clear marketing strategies and practical execution plans
• Excellent stakeholder management and communication skills, with the confidence to influence and collaborate across product, operational and marketing teams
• Experience in complex, operational or service-led environments, with knowledge of Qantas operations and fleet, or the ability to quickly build this understanding
• High level of attention to detail
• Ability to communicate effectively in writing and in person to executive level audiences
• Demonstrated ability to navigate ambiguity, solve complex problems and manage competing priorities while maintaining quality
• Confidence using budgets, data and analytics to inform decisions, measure outcomes and support customer-focused marketing activity

Why Qantas?

You’ll join a team where creativity and passion are encouraged. Our people come together to allow us to dream big and deliver successfully.

There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas. Your development is a priority for us – so that you can maintain the high standards our customers have come to expect and can continue to develop over time. You’ll be supported from day 1 with on the job training and coaching as well as our formal training opportunities. While you may start in this role, we’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.

The Qantas employee benefits program offers amazing benefits that extend well beyond travel.

• We love to travel: Enjoy heavily discounted air travel within Australia and across the globe, both for you and your family and friends, as well as exclusive deals on accommodation and holidays.
• We have flexible leave options: Make use of leave and flexible working opportunities including up to 18 weeks paid parental leave and additional purchased leave options.
• We’ll give you access to thousands of rewards: Through our partnerships we can offer you discounts across shopping, food and wine, insurance, health and wellbeing, leisure and entertainment.You can also take advantage of our salary packaging program including motor vehicles, eligible portable electronic devices and professional memberships.
• We’ll support your wellbeing: Whether it’s learning to better support your own and others’ mental health, our interactive wellbeing app or your very own tailored nutrition plan.

Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application.

Applications close: Wednesday, 18th of November 2026