MarTech & Personalisation Lead - Journey Orchestration

Bank Australia Limited; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible working options

Competitive salary

14% super

Job summary

Bank Australia is seeking a Senior Marketing Specialist to optimise journey orchestration and the Customer Insights platform, enabling data-driven, cross-channel engagement. You will design automated journeys, implement personalisation, and ensure governance and privacy compliance.

Working with marketing, IT, data and CRM teams, you’ll deliver scalable, end-to-end solutions while driving efficiency and measurable customer outcomes.

Qualifications

• 6+ years in marketing automation or CDP environments.
• Experience with large or regulated organisations; financial services advantageous.
• Proven ability to design and optimise customer journeys.
• Strong governance and privacy awareness.

Responsibilities

• Manage and optimise Journey orchestration on Dynamics 365/CDP.
• Lead lifecycle and trigger-based journeys; implement automation.
• Develop scalable templates and reusable assets.
• Collaborate with marketing, IT, data teams; ensure compliance.

Skills

Automation mindset

Stakeholder engagement

Analytics

Mentoring

Attention to detail

Problem solving

Education

Tertiary qualification in marketing/IT

Tools

Dynamics 365

Salesforce Marketing Cloud

HTML/CSS

APIs & integrations

Data modelling

Job description

Bank Australia is seeking a Senior Marketing Specialist to optimise journey orchestration and the Customer Insights platform, enabling data-driven, cross-channel engagement. You will design automated journeys, implement personalisation, and ensure governance and privacy compliance.

Working with marketing, IT, data and CRM teams, you’ll deliver scalable, end-to-end solutions while driving efficiency and measurable customer outcomes.