Senior Growth Marketing Manager

HelloFresh; Sydney; Hybrid; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Flexible working arrangements

Headspace access

Internal learning & development

Company discount - HelloFresh & Youfoo

40% off Youfoodz

Job summary

HelloFresh Youfoodz is seeking a Senior Growth Marketing Manager in Sydney to lead growth initiatives across direct-to-consumer channels and product marketing. This role blends strategic GTM planning with hands-on campaign execution, backed by autonomy and testing resources.

You will collaborate with the Director of Growth and cross-functional teams to optimize revenue, expand channels, and shape growth playbooks across the business.

Qualifications

• 5+ years of growth ecommerce marketing experience, preferably in D2C food/beverage or subscriptions.
• Proven track record of driving revenue growth and managing promotional calendars.
• Strong data analytics capability with dashboards, modeling, and attribution experience.
• Understanding of CRO, user journeys, digital copywriting, and UX best practices.

Responsibilities

• Monitor weekly channel performance against plans to optimize media spend and ROI.
• Manage spend pacing, discount structures, promotions, and post-release testing/analysis.
• Coordinate with agencies, affiliates, SEO, and partners for quality, brand-aligned assets.
• Own CRO, merchandising, layout, and audits across web/app menus to improve conversion.

Skills

Growth marketing

Ecommerce

Data analytics

CRO

Campaign planning

Channel management

UX best practices

CRM coordination

Job description

As our Senior Growth Marketing Manager, you will uncover, test, and bring to life high-impact growth opportunities across Youfoodz direct-to-consumer ecommerce and product marketing. You will move with speed and agility effortlessly shifting from strategic go-to-market planning and commercial modeling to hands-on campaign execution.

This is an incredible opportunity to help shape how we evolve our growth playbook across Youfoodz, backed by genuine autonomy, real testing resources, and a team that champions fresh perspectives. We are looking for an entrepreneurial, data-driven marketer with sharp commercial acumen and a deep empathy for our customers, ready to collaborate across top channels, unlock game-changing partnerships, and explore new business ventures from day one.

This role is based in our Chippendale Head Office, Sydney (hybrid) and reports to the Director of Growth, Youfoodz.

You will…

• Monitor weekly channel performance against business plans, YoY, and monthly activation, reactivation, and referral targets to optimize media spend and ROI.
• Manage spend pacing, reallocations, discount structures, promotional campaign execution, and post-release testing and analysis.
• Steer agency, affiliate, SEO, and partner relationships, ensuring high-quality, brand-aligned creative assets.
• Own CRO, merchandising, layout, and audits across web and app menus and product pages to improve conversion and maintain accurate customer content.
• Build and maintain a placement calendar tracking digital campaign opportunities such as banners, in-menu messaging, and newsletter highlights.
• Identify and scope new channels, commercial models, and growth initiatives, modeling unit economics to expand the addressable market.
• Own end-to‑to‑end go‑to‑market campaigns and strategies for new products, channels, features, and partnership launches.
• 5‑10+ years of experience in growth ecommerce marketing, ideally in digital subscription or D2C food and beverage.
• Proven track record of driving revenue growth, managing promotional calendars, and exceeding targets.
• Strong data analytics capability, with experience building models, performance dashboards, and managing media attribution.
• Understanding of conversion rate optimization, user journeys, digital copywriting, and UX best practices.
• Experience coordinating with CRM, creative, and international cross‑functional teams.

What you’ll get in return…

• The chance to have a significant impact in a leading global food technology company
• Flexible working arrangements
• Egoless environment, constant learning with room for personal growth
• Free access to Headspace
• Internal learning & development
• A diverse and vibrant international environment, with offices in 18 countries
• Company discount - 70% off HelloFresh & 40% off Youfoodz

Start Date:

Immediately available - Can wait a notice period

Duration:

Permanent full time role. You must have the right to work full-time in Australia.

Salary:

Competitive salary & employee benefits