Senior Field Marketing Manager | ANZ

Deel; Sydney, Melbourne; On-site; AUD 174,000 - 276,000; Full time

Benefits offered by this job

Stock grant opportunities

Flexible working office membership

Job summary

Deel in Australia (ANZ) is seeking a Senior Field Marketing Manager to define and execute the regional marketing strategy, accelerating pipeline and boosting customer engagement across the ANZ market. You’ll own the regional P&L for marketing spend and partner with Sales, Regional leadership, and Global Marketing to ensure a culturally relevant, high-performing presence.

Sydney or Melbourne-based with 40-50% travel, you’ll lead multi-channel campaigns, manage budgets, and optimize programs with

Qualifications

• 6-8+ years in B2B field marketing, regional marketing, or program management.
• Fluent English (written and verbal).
• ANZ B2B marketing landscape expertise.
• Experience with enterprise webinar/event platforms (ON24, Zoom, Swoogo, Cvent).
• Ability to autonomously lead and prioritize complex regional programs.
• Willingness to travel (40-50%) for onsite event execution and meetings.

Responsibilities

• Strategic Regional Vision & Planning: Design, own, and execute the annual and long-term regional field marketing strategy, including major events and digital programs for ANZ.
• Pipeline & Revenue Acceleration: Partner with Sales and leadership to deliver high-quality leads and accelerate deal cycles.
• Program Leadership & Budget Ownership: Manage full lifecycle, vendor contracts, and regional budget for maximum ROI.
• Localization & Market Advocacy: Localize campaigns, advocate for global campaigns, and voice regional customer needs.
• Omnichannel Strategy & Execution: Drive integrated strategies across email, social, paid digital, and enablement.
• Data-Driven Optimization & Reporting: Track KPIs using Salesforce/Looker and provide insights on revenue impact.
• Cross-Functional Strategic Partnership: Collaborate with Product, Content, Creative, and Sales leadership.
• Entrepreneurial Mindset and Autonomy: Build initiatives with high autonomy in a fast-paced environment.

Skills

B2B field marketing

SaaS/tech marketing

English fluency

Strategic planning

Tools

Salesforce

HubSpot

ON24

Zoom

Job description

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator's top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

The Senior Field Marketing Manager will be the strategic leader responsible for defining, developing, and executing the holistic regional marketing strategy to significantly accelerate pipeline, drive market awareness, and deepen customer engagement across key ANZ market. This role demands a high degree of autonomy, acting as the primary P&L owner for regional marketing spend and the key strategic partner to Sales, Regional leadership, and Global Marketing teams. You will ensure Deel's regional presence is not only culturally relevant and high-performing but also a measurable driver of business growth.

Candidates must be based in one of these locations: Sydney or Melbourne.

Responsibilities

• Strategic Regional Vision & Planning: Design, own, and execute the annual and long-term regional field marketing strategy. This includes a blended, high-impact portfolio of major physical events (e.g., trade shows, executive dinners) and scalable digital programs (e.g., localized webinars), with a focus on the ANZ market
• Pipeline & Revenue Acceleration: Serve as the strategic partner to Sales and Regional leadership, architecting sophisticated programs that deliver high-quality, high-velocity leads and critically accelerate the most complex deal cycles
• Program Leadership & Budget Ownership: Own the full program lifecycle from high-level strategic concept through to flawless execution and post-mortem analysis. This includes negotiating multi-year vendor contracts, managing a significant regional budget, and ensuring all spend is optimized for maximum ROI
• Localization & Market Advocacy: Lead the effort to adapt, localize, and advocate for global campaigns and content, ensuring superior cultural relevance and messaging resonance. Serve as the voice of the regional customer to Product, Content, and Global Marketing teams
• Omnichannel Strategy & Execution: Develop and drive sophisticated, integrated promotion strategies across a multi-channel mix (email, social, paid digital, sales enablement) to consistently exceed attendance and engagement targets for all regional initiatives
• Data-Driven Optimization & Reporting: Establish, track, and relentlessly optimize a set of critical business KPIs. Leverage deep analytical skills using Salesforce, Looker, and other platforms to deliver strategic, board-level insights and definitively prove the revenue impact of all regional programs
• Cross-Functional Strategic Partnership: Act as a senior liaison, collaborating closely with Product, Content, Creative, and Sales leadership to secure buy-in and resources, ensuring a unified and high-quality GTM effort tailored to regional needs
• Entrepreneurial Mindset and Autonomy: Thrive in a fast-paced, ambiguous environment where you'll build initiatives from the ground up with high autonomy. You're a self-starter comfortable navigating uncertainty and incomplete information, eager to move quickly, and skilled at collaborating closely with Sales and cross-functional teams to drive results

Qualifications

• Experience: 6-8+ years of progressive experience in B2B field marketing, regional marketing, or program management, with a proven track record in the SaaS or high-growth tech industry
• Language Skills: Fluent communication skills in English (written and verbal) are required
• Regional Expertise: Expert-level understanding of the ANZ B2B marketing landscape, key vertical trends, and competitive dynamics
• Technical Proficiency: Expert-level proficiency with Salesforce and HubSpot, combined with advanced experience managing enterprise-level webinar/event platforms (e.g., ON24, Zoom, Swoogo, Cvent)
• Program Leadership: Demonstrated ability to autonomously lead and prioritize complex, multi-format regional programs simultaneously in a fast-paced environment, requiring exceptional attention to detail and a strategic, outcome-oriented mindset
• Mobility: Willingness to travel (approximately 40-50%) for onsite event execution, strategic meetings, and team collaboration across the region

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission
• Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion
• Final pay is based on objective, job-related criteria including experience, skills, and location
• We don't ask about salary history. Offers are based on the role and what you bring to it

Some things you'll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• Optional flexible working office membership, with IWG

At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @….

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email ([e-mail]) and a team member will be in touch to ensure your equal participation.

As part of our hiring process, we primarily rely on interviews and role-related assessments. In limited cases, we may also consider informal background information relevant to the role, in line with our privacy and fairness obligations.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.

• For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT