Senior E-Commerce Campaign Manager

Trip.com; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Trip.com Group is seeking a Senior E-Commerce Specialist to own end-to-end campaigns across CRM, app push, Paid Social, and other channels in Australia & New Zealand. You’ll lead briefs, execution, and post-campaign analysis with cross-functional teams to drive performance.

The role emphasizes strong data literacy, platform back-end work, and clear stakeholder communication, with a focus on ANZ objectives and a global travel industry context.

Qualifications

• 5+ years of experience in digital or performance marketing with a focus on campaign management and execution.
• Experience running campaigns across CRM/email, app push, and Paid Social.
• Strong data literacy; ability to pull and interpret performance data; SQL/Tableau a plus.
• Experience using marketing automation platforms (e.g. Braze, SFMC).
• Excellent written and verbal English communication.

Responsibilities

• Own end-to-end campaign management for key promotions across all digital channels (email/CRM, app push, Paid Social, SEO, Display, Direct).
• Build and merchandise campaigns using backend platform tools with accurate, on-brand content.
• Develop strategies aligned to ANZ marketing objectives and adapt messaging by channel.
• Serve as primary communications hub; keep stakeholders updated on timelines and performance.
• Monitor and report on campaign performance; translate results into future recommendations.
• Manage campaign budgets and ensure accurate tracking and reporting.
• Conduct market research to inform campaign direction and opportunities.
• Stay current on ecommerce/travel industry trends and best practices.

Skills

Campaign management

Multichannel marketing

Data literacy

SQL

Tableau

Marketing automation

English communication

Education

Bachelor's degree in Marketing/Communications

Tools

Braze

Salesforce Marketing Cloud

Job description

Trip.com Group is seeking a Senior E-Commerce Specialist to own end-to-end campaigns across CRM, app push, Paid Social, and other channels in Australia & New Zealand. You’ll lead briefs, execution, and post-campaign analysis with cross-functional teams to drive performance.

The role emphasizes strong data literacy, platform back-end work, and clear stakeholder communication, with a focus on ANZ objectives and a global travel industry context.