Senior Data & AI Engineer: Audience & Measurement (Hybrid)

Cartology - Part of the Woolworths Group; Sydney; Hybrid; AUD 170,000 - 210,000; Full time

Job summary

Cartology, the Woolworths Group's Retail Media arm, is hiring a Senior Data & AI Engineer to build data pipelines and audience datasets powering targeting and campaign measurement. You will work hands-on with BigQuery, dbt, Airflow, and Python on GCP, shaping the audience capability project from the ground up.

Initially part of a greenfield project, you will embed into the Data & Audience team, drive AI-ready data practices, establish governance, and collaborate with product, measurement, and

Qualifications

• 5+ years of data engineering experience with SQL, Python, dbt, Airflow, and BigQuery.
• Hands-on ad-tech data with audience segmentation and campaign measurement.
• Strong business acumen to connect engineering decisions directly to ROI.
• Experience with AI-ready datasets or AI-assisted tooling.
• Excellent cross-functional collaboration and communication.

Responsibilities

• Design, build, and operate production data pipelines and models for audience planning and campaign measurement using BigQuery, dbt, Airflow, and Python.
• Develop governed, high-quality audience and measurement datasets designed to power AI applications.
• Establish and champion core software practices across the stack, including CI/CD, testing, observability, peer review, and cost optimization.
• Drive the adoption of AI-assisted engineering tools while setting safety guardrails and evaluation frameworks for AI-driven data products.
• Collaborate with product, measurement, and commercial teams to translate business questions into technical solutions, mentoring peers through code reviews.
• Deliver the initial MVP pipelines and models during the first year to meet target platform speeds within the capability project team.
• Stand up comprehensive, standardized datasets for post-campaign reporting across on-network and off-network channels.

Skills

SQL

Python

dbt

Airflow

BigQuery

Ad-Tech knowledge

Commercial mindset

AI tooling

Stakeholder management

Tools

dbt

Airflow

BigQuery

Looker LookML

Hightouch

Census

RudderStack

DV360

Meta

BVOD

LiveRamp

Job description

Cartology, the Woolworths Group's Retail Media arm, is hiring a Senior Data & AI Engineer to build data pipelines and audience datasets powering targeting and campaign measurement. You will work hands-on with BigQuery, dbt, Airflow, and Python on GCP, shaping the audience capability project from the ground up.

Initially part of a greenfield project, you will embed into the Data & Audience team, drive AI-ready data practices, establish governance, and collaborate with product, measurement, and