Principal Data & AI Engineer- Media

Woolworths Group; Sydney; Hybride; AUD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Team discounts across Woolworths Group

Rewards program

Résumé du poste

Woolworths Group’s Cartology arm is seeking a Principal Data & AI Engineer to lead audience and measurement engineering. You will shape the technical direction across data platforms, establish AI SDLC standards, and help embed a new Data & AI Centre of Excellence for audience capabilities and media measurement.

This is a senior technical leadership role based in Surry Hills with hybrid work three days in the office.

Qualifications

• 8+ years in data engineering or similar
• Experience designing large-scale data platforms
• Strong SQL, Python, dbt, and Airflow
• Ad-tech domain knowledge in retail media
• Experience guiding senior engineers without reports
• Experience driving AI-enabled engineering practices
• Familiarity with data clean rooms and activation tools (lookups to LookML/Cube)

Responsabilités

• Set architecture and engineering strategy for audience and measurement data platforms.
• Define AI SDLC benchmarks and governance guardrails.
• Provide architectural leadership and mentorship without direct reports.
• Found the Data & AI COE for audience capability and media measurement.
• Collaborate with Product and Engineering managers on roadmaps.
• Design end-to-end data lifecycles from audience activation to post-campaign reporting.
• Embed governance, privacy, and business logic into the data platform.
• Align technical designs with revenue goals and brand value.

Connaissances

Platform architecture

Technical leadership

Ad-tech

AI & SDLC

Commercial acumen

Business comms

Audience & measurement ecosystems

COE / analytics

Outils

BigQuery

Snowflake

Redshift

SQL

Python

dbt

Airflow

LookML

Cube

dbt metrics

Description du poste

Principal Data & AI Engineer- Audience & Measurement

• senior technical leadership role
• Surry Hills location with hybrid working (3 days in the office)
• Help establish the Centre of Excellence for audience capability and media measurement.

About Cartology, Audience Capabilities, and the Data & AI COE

Cartology is the Retail Media Business within Woolworths Group, connecting brands with customers through data-led experiences. Retail media runs on data: audiences planned before a campaign, measured during it, and proven after it, across our own channels and the open web.

We are investing in new audience capabilities: how audiences are created, governed, and activated across channels. Woolworths Group data platforms underpin the work, and the engineering bar is high: audiences that reach their channels in hours, with commercial guardrails engineered into the platform rather than bolted on as manual review.

Alongside the audience work, we are evolving measurement: post-campaign measurement and reporting with and without audience overlay, for on-network and off-network advertising, drawing on platform reporting, ad logs, and data clean rooms.

You join at the start. Initially you are part of the audience capability project team; as the capability maturing you embed in the core Data & Audience team as a founding member of our Data & AI engineering Centre of Excellence (COE) for audience and media measurement. The COE shapes delivery of our audience capabilities from a Data & Audience perspective and drives our data & AI platform evolution: a governed semantic layer, conversational analytics, and AI-ready data for the next phase of growth.

What You’ll Do

As Principal Data & AI Engineer within Cartology’s Data & Audience team, you set the technical direction for audience and measurement engineering across Woolworths Group data platforms. In this senior technical leadership role, you guide architecture, standards, and AI SDLC practices without direct reports, partnering with Product and Engineering managers to stand up the Data & AI Centre of Excellence. You architect end-to-end data foundations from fast, governed audience activation to post-campaign measurement ensuring every technical decision balances high engineering standards with commercial accuracy and clear revenue impact.

• Set Technical Direction: Lead the architecture and engineering strategy for Cartology’s audience and measurement data platforms.
• Establish Engineering Standards: Define robust AI SDLC practices and technical benchmarks across Woolworths Group data systems.
• Lead Without Direct Reports: Drive technical excellence and team direction through direct architectural leadership and mentorship.
• Found the Data & AI COE: Help establish the Centre of Excellence for audience capability and media measurement.
• Partner with Leadership: Collaborate closely with Product and Senior Engineering Managers to shape delivery scope and platform roadmaps.
• Build End-to-End Solutions: Architect the complete data lifecycle, from rapid audience creation to comprehensive post-campaign reporting.
• Embed Commercial Guardrails: Ensure governance, privacy, and business logic are engineered directly into the data platform.
• Drive Business Impact: Align complex technical designs with commercial accuracy, revenue goals, and proven brand value.

What You’ll Bring

We are looking for a commercially fluent, ad-tech native Principal Data & AI Engineer who takes complete ownership of outcomes and interrogated business needs before writing code. You bring deep, hands on experience with ad logs, audience segmentation, platform reporting, and data clean rooms, understanding that accuracy is paramount when brand investments are on the line. As an AI-forward technical leader, you set the standard for how engineering teams build with AI while easily translating complex measurement logic for business stakeholders. Above all, you measure your personal success by the quality, reliability, and business impact of the platforms your fellow engineers ship.

• Proven Platform Architecture: 8+ years in data engineering, with proven experience designing large scale data platforms in BigQuery, Snowflake, or Redshift.
• Core Technical Expertise: Mastery of SQL, Python, dbt, and Airflow, with a strong track record of building scalable data foundations.
• Ad-Tech Domain Knowledge: Deep experience with ad logs, audience segmentation, platform reporting, and campaign measurement within retail media, publishers, or agencies.
• Technical Leadership: Skilled in guiding senior engineers, conducting design reviews, and raising engineering standards without needing direct reports.
• AI & SDLC Enablement: Hands-on experience driving AI-assisted engineering practices, governance guardrails, and AI-ready data infrastructure.
• Commercial Acumen & Communication: Ability to translate complex technical designs into clear business outcomes for product and commercial stakeholders.
• Audience & Measurement Ecosystems (Desirable): Familiarity with data clean rooms, warehouse-native activation tools (Hightouch, Census, RudderStack), or platforms like Meta, LiveRamp, and DV360.
• Advanced Analytics & COE Setup (Desirable): Exposure to semantic layers (LookML, Cube, dbt metrics), closed-loop measurement, incrementality, or helping build a Centre of Excellence from scratch.

What You’ll Experience

• Develop your career in an organisation that gives you the time and space to think creatively and strategically
• Feel supported and empowered by your leaders
• A truly unique opportunity to be involved in creating, shaping and leading the new retail media industry.
• A global business with endless career possibilities around every corner and across every discipline.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Endless Possibilities With Woolworths Group

We’re a proud part of the Woolworths Group (200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose) ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone Belongs At Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.