Principal Data & AI Engineer — Audience & Media (Hybrid)

Woolworths Group

Sydney

Hybrid

AUD 180,000 - 240,000

Full time

34 hours ago

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Benefits offered by this job

Team discounts across Woolworths Group

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Job summary

Woolworths Group’s Cartology arm is seeking a Principal Data & AI Engineer to lead audience and measurement engineering. You will shape the technical direction across data platforms, establish AI SDLC standards, and help embed a new Data & AI Centre of Excellence for audience capabilities and media measurement.

This is a senior technical leadership role based in Surry Hills with hybrid work three days in the office.

Qualifications

8+ years in data engineering or similar
Experience designing large-scale data platforms
Strong SQL, Python, dbt, and Airflow
Ad-tech domain knowledge in retail media
Experience guiding senior engineers without reports
Experience driving AI-enabled engineering practices
Familiarity with data clean rooms and activation tools (lookups to LookML/Cube)

Responsibilities

Set architecture and engineering strategy for audience and measurement data platforms.
Define AI SDLC benchmarks and governance guardrails.
Provide architectural leadership and mentorship without direct reports.
Found the Data & AI COE for audience capability and media measurement.
Collaborate with Product and Engineering managers on roadmaps.
Design end-to-end data lifecycles from audience activation to post-campaign reporting.
Embed governance, privacy, and business logic into the data platform.
Align technical designs with revenue goals and brand value.