Senior CRM Manager — Remote & AI-Driven Personalisation

Clutch Canada; Australia; On-site; AUD 100,000 - 130,000; Full time

Benefits offered by this job

Flexible Working

Work from Anywhere

Connection Budget

Learning Budget

Home Office Allowance

Wellbeing support

Volunteer Leave

Parental Leave

Job summary

A leading creative empowerment company in Australia is seeking a Senior CRM Manager to develop and execute CRM and lifecycle marketing strategies. This role will focus on elevating email marketing performance and enhancing customer engagement while leading a team of CRM specialists. The ideal candidate will have 8+ years of experience in CRM, strong leadership skills, and expertise in email marketing best practices. The company offers flexible working arrangements and various employee benefits.

Qualifications

• Minimum of 8 years experience in CRM and lifecycle marketing.
• Experience leading and developing high-performing teams.
• Deep understanding of email marketing best practices.
• Hands-on experience with marketing automation platforms.
• Strong analytical skills to translate data into insights.

Responsibilities

• Lead a team of CRM specialists.
• Own the email marketing calendar.
• Define and execute CRM strategies.
• Oversee CRM campaign execution and optimization.
• Champion the use of AI and automation in marketing.

Skills

CRM strategy development

Email marketing

Team leadership

Data analysis

Stakeholder management

Tools

Iterable

CRM systems

Job description

A leading creative empowerment company in Australia is seeking a Senior CRM Manager to develop and execute CRM and lifecycle marketing strategies. This role will focus on elevating email marketing performance and enhancing customer engagement while leading a team of CRM specialists. The ideal candidate will have 8+ years of experience in CRM, strong leadership skills, and expertise in email marketing best practices. The company offers flexible working arrangements and various employee benefits.