Senior Corporate Communications & Content Lead

Ampersand; Sydney; On-site; AUD 180,000 - 240,000; Full time

Job summary

Edelman Australia is seeking an Associate Client Director, Social & Influencer to lead one of our most exciting global sporting briefs. You will drive a social-first strategy, orchestrating campaigns that sit at the heart of culture and real-time conversation.

You’ll combine strategic thinking with creative instinct and operational excellence to deliver earned-first, integrated work that engages fans and demonstrates measurable impact.

Qualifications

• 10+ years’ experience across social, digital or integrated communications.
• Proven experience leading large-scale social and influencer campaigns.
• Deep expertise across TikTok, Instagram, YouTube and emerging platforms.
• Strong track record building and managing creator ecosystems.
• Experience working in fast-paced, reactive or live environments.
• Excellent client leadership and presentation skills.

Responsibilities

• Build the Social Engine with a 12–18 month ecosystem strategy and always-on content.
• Define channel roles across TikTok, Instagram, YouTube and emerging platforms.
• Own the end-to-end creator ecosystem from strategy to contracting and optimisation.
• Lead real-time content planning around key moments and opportunities.
• Integrate paid, owned and earned to maximise impact.
• Lead a senior team and foster a high-performing culture.
• Measure engagement, share of voice, sentiment and conversions.

Skills

Social strategy

Influencer campaigns

TikTok

Instagram

YouTube

Creator ecosystem

Client leadership

Public speaking

Job description

Associate Client Director, Social & Influencer

Job Description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

About Edelman

Edelman is a global communications firm built on the belief that earned attention drives real impact. We help some of the world’s most ambitious brands earn trust, relevance and connection through ideas that live at the intersection of culture, media and technology.

In Australia, our Social & Influencer team sits at the centre of this approach — bringing together strategists, creatives, media specialists and storytellers to deliver work that is social by design and earned at its core.

We believe the best ideas don’t interrupt — they participate in culture, spark conversation and inspire action.

Role Overview

We’re looking for an Associate Client Director to lead one of our most exciting global sporting briefs, sitting at the heart of culture, fandom and real-time conversation.

This role is designed for a social-first leader — someone who understands how audiences behave, how content travels, and how to turn moments into momentum. You’ll lead the development of a dynamic, always-on social ecosystem while orchestrating high-impact campaign moments that cut through at scale.

As a senior leader in the Social & Influencer team, you’ll combine strategic thinking, creative instinct and operational excellence to deliver work that earns attention, drives engagement and delivers measurable impact — grounded in Edelman’s earned-first, integrated approach.

You’ll also play a critical role in bringing together teams across Edelman Australia, ensuring seamless, integrated delivery across markets, disciplines and time-sensitive moments.

What You’ll Do

Build the Social Engine

• Develop and lead a 12– 18 month social ecosystem strategy spanning hero moments and always-on content
• Define channel roles across TikTok, Instagram, YouTube and emerging platforms
• Create frameworks that allow content to scale, flex and respond in real time
• Ensure everything we do is culturally relevant, insight-led and built to travel
• Own the end-to-end creator ecosystem — from strategy and selection through to contracting and optimisation
• Build meaningful partnerships with creators that feel authentic and culturally connected
• Continuously refine approach based on performance, platform shifts and audience behaviour
• Oversee content calendars, production and approvals across a fast-paced, high-volume environment
• Ensure content is platform-native, creatively strong and delivered at pace
• Lead real-time content planning around key moments, reacting quickly and confidently when opportunities arise

Stay Ahead of Culture

• Bring a deep understanding of platform nuance and social behaviour
• Spot trends early and know when (and how) to act
• Lead thinking on community engagement, participation and conversation
• Build strategies that turn passive audiences into active fans

Integrate Paid, Owned & Earned

• Partner with media teams to deliver smart paid amplification strategies
• Ensure content is optimised for performance across all channels
• Connect the dots between paid, owned and earned to maximise impact

Lead Clients with Confidence

• Act as a trusted senior advisor, providing clear, strategic counsel
• Bring calm, confident leadership in high-pressure, real-time environments
• Build strong relationships with senior stakeholders and guide decision-making
• Lead a team of managers, executives and external creators
• Foster a collaborative, high-performing team culture
• Coordinate seamlessly with Edelman teams across Australia to deliver integrated work
• Coach and develop talent across all levels

Measure What Matters

• Own reporting across engagement, share of voice, conversion and sentiment
• Turn data into actionable insights and optimisation strategies
• Clearly demonstrate the impact of social and influencer activity

What You Bring

- 10+ years’ experience across social, digital or integrated communications

- Proven experience leading large-scale social and influencer campaigns

- Deep expertise across TikTok, Instagram, YouTube and emerging platforms

- Strong track record building and managing creator ecosystems

- Experience working in fast-paced, reactive or live environments

- Excellent client leadership and presentation skills

- Strong commercial mindset and delivery discipline

- Calm under pressure, decisive and solutions-focused

- A genuine passion for culture, sport and social storytelling

Why This Role is Different

- You’ll be working at the centre of a global cultural moment

- The work is always-on, fast-moving and highly visible

- Success depends on speed, instinct and precision

- You’ll shape how fans experience and engage in real time

- You’ll lead a truly integrated, national team effort

Edelman is committed to creating equality and diversity in our workforce. We do not discriminate based upon race, religion, nationality, disability gender or age. Aboriginal and Torres Strait Islander people are strongly encouraged to apply.