Senior Copywriter

Telstra; Sydney; On-site; AUD 110,000 - 154,000; Full time

Job summary

Telstra's in‑house Roam team seeks a Senior Copywriter to craft customer‑centric service messaging across channels for a 6‑month contract in Sydney. You'll partner with strategists, designers, and marketers to transform complex services into clear, accessible copy that informs, persuades, and strengthens the customer relationship while upholding Telstra’s brand voice and accessibility standards.

You will iterate through testing and feedback to continually improve communications and drive action

Qualifications

• Proven experience as a copywriter within service messaging, CRM, direct marketing, customer communications, or a creative agency environment.

Responsibilities

• Write engaging, customer-centric service messaging across multiple channels (email, SMS, push, in‑app, 1:1 communications).
• Develop messaging across the customer lifecycle: acquisition, onboarding, engagement, retention, loyalty.
• Collaborate with designers, strategists, producers, and marketing teams to create effective customer experiences.
• Translate customer insights and business objectives into relevant, actionable communications.
• Apply personalisation principles to make messages timely, useful, and tailored.
• Ensure all copy meets accessibility, legal, and compliance requirements, while maintaining a strong brand voice.
• Use testing, performance insights, and customer feedback to continually improve communications.
• Work fast without sacrificing craft, clarity, or attention to detail.

Skills

Service messaging

CRM copy

Direct marketing

Customer communications

Creative agency experience

Job description

Employment Type

Fixed Term (Fixed Term)

Closing Date

28 Sept 2026 11:59pm

Job Title

Senior Copywriter

Job Summary

Job Description

Senior Copywriter – Roam (Telstra’s In-House Creative Agency)

Location: Sydney, NSW
Reports to: Creative Lead (Copy)
Type: 6-month contract

About Roam

Roam is Telstra’s in‑house creative team.We’rea collective of hybrid makers and storytellers from all corners of the industry. We partner closely with Telstra’s marketing team and agency partners to push craft and creativity in everything we do. We move fast, think sharp, and make it memorable.We’rehere to raise the bar, create meaningful customer experiences, and make every interaction count.

The Role

We’relooking for a copywriter who thrives in the world of 1:1 communications and service messaging.From emergency commsto basic customer service updates,you’llhave a keen eye for detail, and the abilitytocreate clear, compelling, and customer-focused copythat strengthens relationships and drives action acrossa range of1:1channels.

This is a hygiene job for a large communications platform. The right candidatewon’tmind rolling up their sleeves anddeep diving into arange ofdifferent copy templatestoweed out repetition and delete unnecessary comms.

With that in mind,you’llget to shape communications that feelrelevant, useful, and distinctly human.Workingclosely with our strategists, producers, marketers, and channel specialists,you’llalsobe required todeliverconsistentcustomercommunications that adhere toTelstra’s brand andtone of voice.

A strong understanding of customer behaviour, personalisation, accessibility, and compliance is essential.You’llknow how to turn complex messages into simple, engaging communications that connect withour customersand drive action.

Whatyou’lldo

• Write engaging, customer-centric service messaging across a range of channels, including email, SMS, push notifications, in‑app messaging, and other 1:1 communications.

• Occasionally develop messaging across the customer lifecycle, including acquisition, onboarding, engagement, retention, and loyalty initiatives.

• Collaborate with designers, strategists, producers, and marketing teams to create effective customer experiences.

• Translate customer insights and business objectives into relevant, actionable communications.

• Apply personalisation principles to create messages that feel timely, useful, and tailored.

• Ensure all copy meets accessibility, legal, and compliance requirements, while maintaining a strong brand voice.

• Use testing, performance insights, and customer feedback to continually improve communications.

• Work fast without sacrificing craft, clarity, or attention to detail.

Whatyou’llbring

• Proven experience as a copywriter within service messaging, CRM, direct marketing, customer communications, or a creative agency environment.

• Exceptional writing skills across short‑form and long‑form communications, with a sharp eye for detail.

• Experience writing for email, SMS, push notifications, and customer journey communications.

• Understanding of customer lifecycle marketing, personalisation, and behavioural messaging.

• Ability to balance creativity with performance objectives, compliance requirements, and accessibility standards.

• Strong collaboration skills and a passion for customer‑centred thinking.

• A curiosity for optimisation, testing, and continuously improving customer experiences.