Senior Content Writer [AQ-19073]

Aquent; Randwick City Council; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

Vision benefits

Dental benefits

Paid sick leave

Retirement plan with match

Online training

Job summary

Aquent Talent is seeking a seasoned Content Lead to elevate the brand’s global content ecosystem. You’ll own editorial delivery, optimize for search and AI platforms, and collaborate with marketing, design, and product teams across campaigns and launches.

The ideal candidate has 5+ years in content marketing, a strong editorial voice, and adept stakeholder management. This is a 6‑month contract based in Australia, with a premium lifestyle brand focus.

Qualifications

• 5+ years’ experience in content writing, copywriting, or content marketing.
• Proven experience delivering SEO‑informed content that drives traffic, engagement, and conversion.
• Proven experience delivering GEO (Generative Engine Optimization) discovery across key platforms.
• Strong experience creating content across multiple formats and channels.
• Experience working within cross‑functional marketing teams in a fast‑paced environment.
• Exceptional writing and editing skills with a strong sense of brand voice and storytelling.
• Strong stakeholder management skills with a practical, delivery‑focused approach.
• Highly organized with the ability to manage multiple deliverables and deadlines.

Responsibilities

• Execute and maintain the existing content strategy and editorial calendar across global markets.
• Translate campaign direction, business priorities, and search insights into clear, actionable content briefs.
• Extend campaigns into editorial, evergreen, and channel-specific content.
• Track and report on key content KPIs, identifying opportunities to optimize performance.
• Apply SEO & GEO best practices across all content, including keyword integration, search intent, and content structure.
• Write and optimize journal articles, landing pages, product copy, and various editorial formats.
• Ensure content is structured for discoverability across both traditional search and AI-driven platforms.
• Lead day-to-day content development across journal/editorial articles, eDM campaigns, website and landing page copy, and campaign/brand messaging.
• Own the end-to-end journal publishing process, from briefing and uploading to QA and optimization.
• Maintain a consistent, premium editorial voice aligned with brand positioning.
• Lead product copy development for new launches and existing ranges.
• Collaborate closely with design and product teams to articulate product USPs and features.
• Work with eCommerce teams to align content, UX, and conversion goals.
• Write press releases, expert commentary, and thought leadership content.
• Provide copywriting support for campaign and brand collateral across print, digital, and in-store channels.
• Own the content workflow from brief through to publication.
• Provide guidance to a Digital Content Writer to maintain output quality.
• Act as a central point of contact across PR, CRM, social, eCommerce, and design teams.
• Utilize AI tools where appropriate to support efficient content production, while maintaining strong editorial judgement.

Skills

Content strategy

SEO content

GEO discovery

Cross-functional teamwork

Editorial writing

Editing

Stakeholder management

Organization

Job description

Aquent is thrilled to partner with a globally recognized, premium design and lifestyle brand, a leader dedicated to elevating everyday living through exceptional design and quality. This organization is currently experiencing an exciting period of growth and evolution, offering a unique opportunity to join a dynamic marketing team and make a significant, tangible impact on their global content ecosystem.

This pivotal content role is designed for a visionary professional ready to elevate brand storytelling, drive discoverability, and engage audiences across all platforms. You will play a crucial part in shaping the future of content for a beloved brand, instrumental in maintaining the performance, consistency, and output of their global content ecosystem. This unique opportunity, available on a 6-month contract, blends brand storytelling with search performance, requiring you to ensure all content is high quality, on-brand, and optimized for discoverability across search, AI platforms, and social channels. You will lead day-to-day editorial delivery, support campaign execution, and serve as a central point of contact for content across the wider marketing team, leveraging a strong publisher mindset to strategically extend, repurpose, and scale content for maximum reach and impact.

What You’ll Be Doing

In this role, you will be at the forefront of content innovation, contributing directly to the brand’s global presence and engagement. You will have the opportunity to lead key initiatives, collaborate with diverse teams, and shape the narrative that defines this premium lifestyle brand.

• Execute and maintain the existing content strategy and editorial calendar across global markets.
• Translate campaign direction, business priorities, and search insights into clear, actionable content briefs.
• Extend campaigns into editorial, evergreen, and channel-specific content.
• Track and report on key content KPIs, identifying opportunities to optimize performance.
• Apply SEO & GEO best practices across all content, including keyword integration, search intent, and content structure.
• Write and optimize journal articles, landing pages, product copy, and various editorial formats.
• Ensure content is structured for discoverability across both traditional search and AI-driven platforms.
• Lead day-to-day content development across journal/editorial articles, eDM campaigns, website and landing page copy, and campaign/brand messaging.
• Own the end-to-end journal publishing process, from briefing and uploading to QA and optimization.
• Maintain a consistent, premium editorial voice aligned with brand positioning.
• Lead product copy development for new launches and existing ranges.
• Collaborate closely with design and product teams to articulate product USPs and features.
• Work with eCommerce teams to align content, UX, and conversion goals.
• Write press releases, expert commentary, and thought leadership content.
• Provide copywriting support for campaign and brand collateral across print, digital, and in-store channels.
• Own the content workflow from brief through to publication.
• Provide guidance to a Digital Content Writer to maintain output quality.
• Act as a central point of contact across PR, CRM, social, eCommerce, and design teams.
• Utilize AI tools where appropriate to support efficient content production, while maintaining strong editorial judgement.

Required Skills & Experience

• 5+ years’ experience in content writing, copywriting, or content marketing.
• Proven experience delivering SEO‑informed content that drives traffic, engagement, and conversion.
• Proven experience delivering GEO (Generative Engine Optimization) discovery across key platforms.
• Strong experience creating content across multiple formats and channels.
• Experience working within cross‑functional marketing teams in a fast‑paced environment.
• Exceptional writing and editing skills with a strong sense of brand voice and storytelling.
• Strong stakeholder management skills with a practical, delivery‑focused approach.
• Highly organized with the ability to manage multiple deliverables and deadlines.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits!

Aquent is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.