Content Manager

ZigZag Offshoring; Australia; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

ZigZag Offshoring is seeking a Content Manager to grow our Australian client base. You will deliver the right content at each stage of the customer journey across website, email, blogs, white papers and sales enablement, driving engagement and revenue.

Collaborate with Product Marketing, Sales and Partnerships in Australia, translate insights into compelling positioning, track progress, and optimize content strategy in a fast-paced startup environment.

Qualifications

• Minimum of 3+ years’ experience in content creation/management in B2B marketing or similar.
• Experience working or collaborating with stakeholders in Sales, Partnerships and Marketing teams.
• Track record of creating compelling content with SEO best practices.
• Experience curating content for campaigns and feeding Sales Enablement/marketing automation.
• Desire to tackle diverse tasks, strong organizational skills, professionalism and judgement.
• Comfortable talking with customers and partners.

Responsibilities

• Develop content to drive new business, retain clients, and boost thought-leadership to hit lead and revenue goals.
• Create AU persona–specific content for targeted campaigns.
• Oversee messaging strategy to inform and delight audiences.
• Write blogs, white papers, EDMs, newsletters and reports aligned with goals and OKRs.
• Amplify content across social channels to grow engagement.

Skills

Content creation

Content management

B2B marketing

SEO

Stakeholder collaboration

Strong writing

Tools

Hubspot

Job description

We’re looking for a Content Manager to grow our client in Australia.

You’ll do this by delivering the right content at each stage of the customer’s journey, and by making sure they have the right content at each stage of their marketing and sales funnels that drives engagement, parcels and ultimately revenue.

You have a passion for understanding their small business customers and how they compare to their competitors. You will work with the Product Marketing Manager, Sales and Partnerships in Australia and will help translate that knowledge into compelling positioning and messaging via content. You will track success against shared goals, report on progress and learnings along the way, and constantly look for creative ways to improve. You thrive in a fast paced startup environment.

You’re comfortable with creating content across website, email, newsletter, blog, white-papers, case studies, videos and sales enablement and are data-driven when developing your content strategy. As a skilled content writer, you are obsessed with creating content that breaks through the noise

and aligns to their customers’ needs, while aligning to our brand.

What you’ll do

• Develop compelling content that stimulates new business, helps retain existing clients, and enhances our client’s thought-leadership and awareness in the market, to achieve lead targets and revenue goals.
• Create quality content that is specific to the 3 x AU personas.
• Oversees the development, distribution and strategic efforts of creating messaging to inform and delight audiences.
• Writes blogs, white papers, EDMs, newsletters, reports and other types of content that aligns with our client’s company goals and AU OKRs and pivot when necessary, based on revenue metrics.
• Amplifies relevant content organically across our client’s social channels to grow engagement and followers.

Requirements

• Minimum of 3+ years’ experience in content creation/management in B2B marketing or similar.
• Experience working or collaborating with stakeholders in Sales, Partnerships and Marketing teams.
• Track record of creating compelling content that attracts and engages target audiences, with a strong understanding of SEO best practices.
• Experience curating content for campaigns and feeding of Sales Enablement and marketing automation platforms.
• Desire to tackle challenging and diverse tasks, strong organizational skills, work ethic and attention to detail, superior professionalism, resourcefulness, and judgement.
• Comfortable talking with customers and partners.

Bonus

• Experience using Hubspot

Join Us

More than just a job.

Health

We reward our people with health benefits like no other. Get your HMO on your first month with coverage up to PhP250,000

Acceleration

We strongly believe on growth and sustainability. You will not be an order taker with us, we plan and make sure that you are headed to a successful career.

We provide webinars to help you boost your productivity and overall wellness. Be it about eating healthy or mental health, we will be there to support.

We reward the ones who are deserving and we recognize good work. We give performance bonuses on top of perks and

Competitive Pay

ZigZag provides some of the most competitive compensation to the most competitive talents. We make sure that you get rewarded for your skills and experience.

Flexibility

We offer the flexibility of work setup. Be it onsite, remote, or hybrid, you have an option. Our offices are built to be conducive for your performance. (T&C apply)