Senior Content Strategist [AQ-23293]

Aquent; Melbourne; Hybrid; AUD 83,000 - 124,000; Part time

Job summary

Aquent in Melbourne is seeking a Senior Content Strategist for a focused 4-month contract from November to February. The role will audit existing website content, identify gaps, and shape a prioritized plan to uplift and optimise our digital presence in line with brand voice.

Reporting to the Communications Lead, you will balance user needs, business goals, and future site architecture while collaborating with SMEs and flexible hybrid work options (3 days per week / wherever possible).

Qualifications

• familiarity with Squiz Matrix CMS.
• Experience in higher education sector or research institutions.
• Strong organizational and time management skills.
• Willingness to work 1-2 days per week in the office.
• Proven background in content design or web content auditing.
• Data-driven decision making using analytics and search data.
• Knowledge of accessibility standards (WCAG), SEO basics, and information architecture.

Responsibilities

• Audit and evaluate website content for accuracy, duplication, quality, performance and brand alignment.
• Analyze analytics and search data to identify content gaps and improvement opportunities.
• Develop a prioritized content strategy detailing what to retain, refresh, or retire.
• Enhance content clarity, findability, accessibility, and tone of voice.
• Map content to future information architecture and migration requirements.
• Collaborate with SMEs to validate content and resolve discrepancies.

Skills

Content strategy

Data-informed mindset

User-centric

WCAG accessibility

Tools

Squiz Matrix CMS

Job description

Senior Content Strategist

• Location: Melbourne (Hybrid / Work from Home options)
• Engagement: 4-Month Contract (November 2026 – February 2027)
• Time Fraction: Part-Time preferred (3 days per week / flexible equivalent)
• Reporting To: Communications Lead

About The Role

Are you a data-informed Content Designer or Strategist who loves making complex digital information clear, accessible, and user-friendly?

We are seeking an experienced Digital Content Specialist / Content Designer for a focused 4-month contract from November to February. In this key role, you will take ownership of auditing our existing website content, identifying gaps and friction points, and shaping a prioritised action plan to uplift and optimise our digital presence.

Reporting to our Communications Lead, you will bridge the gap between user needs, strategic business goals, brand tone of voice, and future site architecture.

Key Responsibilities

• Audit & Evaluation: Conduct a comprehensive audit of website content assessing page listing, accuracy, duplication, quality, performance, accessibility, and brand alignment.
• Insights & Strategy: Analyse website analytics, search data, and user insights to identify content gaps, pain points, and optimisation opportunities.
• Action Planning: Develop a prioritised content strategy recommending what content to retain, refresh, consolidate, rewrite, migrate, redirect, or retire.
• Content Uplift: Optimise priority content for clarity, findability, accessibility, conversion, and consistent tone of voice.
• IA & Mapping: Map content to future information architecture (IA), navigation, and page templates, defining clear migration requirements in alignment with HDX.
• Stakeholder Collaboration: Partner closely with subject matter experts (SMEs) to validate content, resolve discrepancies, and ensure subject accuracy.

About You

• Familiarity with Squiz Matrix CMS
• Familiarity with the higher education sector and or research institutions
• Highly developed organisational and time management skills
• Prefer locally based who can come into the office 1-2 days per week
• Proven Experience: Demonstrated background in content design, digital content strategy, or web content auditing.
• Data-Informed Mindset: Skilled at using web analytics and search data to guide content decisions.
• User-Centric & Accessible: Deep understanding of digital readability, accessibility standards (WCAG), SEO fundamentals, and information architecture.
• Collaborative: Comfortable building relationships with SMEs and technical specialists to gather input and resolve issues efficiently.
• Self-Starter: Able to work autonomously, manage priorities, and deliver within a short project timeframe.

Why Apply?

• Flexibility: We value work-life balance and are keen to support a 3-day work week (or reduced daily hours spread across more days).
• Impact: High-visibility project with clear deliverables and ownership from day one.