Senior Commercial Manager, Kayo

Foxtel; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Fox Flex hybrid work model

Free Foxtel/Kayo access

Birthday & Volunteer Leave

VIP experiences and events

Fox Fit wellbeing program

Job summary

Foxtel Group, including Kayo Sports, is seeking a Senior Commercial Manager to drive strategic commercial programs across the customer lifecycle. You will translate insights into opportunities, build robust business cases, and work with product, marketing, operations and tech to deliver outcomes.

Reporting to senior leadership, you will focus on acquisition, trial conversion, retention, reactivation and cross-sell, leading end-to-end initiatives in a fast-paced, hybrid work environment.

Qualifications

• 5+ years in Strategy, commercial strategy or analytical business role.
• Experience leading programs end-to-end from ideation to measurement.
• Experience influencing senior stakeholders in a large organisation.

Responsibilities

• Lead commercial growth programs across customer lifecycle (acquisition to retention).
• Identify growth levers across acquisition, retention, upsell and cross-sell.
• Develop business cases including revenue forecasts and CAPEX justification.
• Analyse pricing, plans, offers, and promotional mechanics for viability.

Skills

Strategy & commercial

Stakeholder management

Pricing & offers

Analytics & modelling

Cross-functional leadership

Presentation skills

Education

Bachelor's degree or equivalent

Tools

CRM analytics

Job description

At Kayo Sports, part of DAZN Group, we’re focused on delivering exceptional sports streaming experiences and sustainable subscriber growth. We’re looking for a commercially minded, analytical leader to identify and deliver initiatives that grow Kayo subscriptions, revenue and customer value.

As a Senior Commercial Manager, you will lead strategic commercial programs across the customer lifecycle—from acquisition and trial conversion through to retention, reactivation and cross-sell.

You will turn customer, market and performance insights into practical commercial opportunities, building robust business cases and working across product, marketing, operations and technology teams to deliver outcomes.

Application Deadline: November 20, 2026

Department: Foxtel BU

Employment Type: Full Time

Location: Australia - Artarmon

Workplace type: Hybrid

Reporting To: Angus Pfahl

Key Responsibilities

• Lead commercial growth programs, particularly cross-product initiatives, AI-driven customer engagement automation and billing opportunities.
• Track Kayo subscriber and revenue performance; identify, diagnose and communicate the drivers behind key base metrics.
• Conduct opportunity assessments across the end-to-end customer journey.
• Identify growth levers across acquisition, retention, upsell, win-back and customer segmentation.
• Develop business cases for new initiatives, including revenue forecasts, customer impact, operational requirements, risk assessment and CAPEX justification where required.
• Lead analysis and recommendations on pricing, plans, offers, bundles and promotional mechanics.
• Ensure pricing and offer activity is commercially viable, customer-focused and operationally executable.
• Monitor market trends, competitor activity and consumer behaviour to inform commercial decisions.
• Influence senior stakeholders and coordinate delivery across multiple teams and priorities.

About your experience

• 5+ years’ experience in Strategy, business strategy, commercial strategy, consulting, financial services or a related analytical commercial role.
• Prior management consulting experience is highly regarded.
• Strong analytical and problem-solving capability, including a sound understanding of statistics and commercial modelling.
• Demonstrated experience leading strategic programs end-to-end, from opportunity identification and business case development through to execution and measurement.
• Proven ability to manage and influence senior stakeholders across a complex organisation.
• Experience developing pricing, proposition, offer, customer lifecycle or revenue-growth strategies is highly desirable.
• Excellent written, verbal and presentation communication skills.
• A customer-first mindset and strong understanding of the needs of streamers, sports fans and entertainment audiences.
• The ability to work effectively in a fast-paced environment, prioritising competing initiatives and adapting to changing business needs.
• A relevant bachelor’s degree or equivalent experience.

Life at Foxtel Group

A career with us means working across one or more of our brands including Foxtel, Kayo Sports, BINGE, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:

• You’re part of Fox Flex, our hybrid way of working with time spent at home and on campus
• Free & discounted products including Foxtel, Foxtel Broadband, Kayo Sports and BINGE
• Special days away from work for Birthday, Cultural & Volunteer Leave
• VIP Experiences: Free tickets to sporting events, red carpet premieres, advance screenings, and behind-the-scenes tours.
• Access to our holistic Fox Fit wellbeing program
• Company-wide meeting-free lunch hours and Friday afternoons

About Foxtel Group

Foxtel Group, a DAZN company, is Australia's home of sport and entertainment. From our beginnings in 1995 as Australia’s original subscription television broadcaster, we’ve always had innovation in our DNA. Today, we’re Australia’s leading streaming and subscription television company. Our portfolio includes Kayo Sports, a dedicated sports streaming service; BINGE, an entertainment streaming platform; Foxtel, the country’s largest pay-TV provider; Fox Sports Australia, the country’s leading sports production company; Foxtel Media, our innovative advertising sales business, and BALBOA, our powerhouse creative agency. In 2025, we became part of the DAZN family, which allows us to benefit from DAZN’s global scale, innovation and technology. As a team, we invest in our people and we’re committed to a culture of collaboration, performance, and recognition, guided by our company values of Customer First, Own It, Authentic, Change the Game, and Win Together.

We’re a homegrown Australian company with our headquarters at Broadcast Way Studios on Sydney’s Lower North Shore, and campuses on the Gold Coast and in Melbourne.

When you join our winning team, you can expect to be supported by your leader, encouraged by your teammates, and presented with countless opportunities to do great work that gets recognised and rewarded.