Senior Campaign Planning & Activation Lead

Atomic 212º; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Atomic 212º is seeking a Senior Planning & Activation Executive to manage end-to-end media campaigns across offline and digital channels in Melbourne. You’ll ensure campaigns are executed accurately, aligned to client objectives and managed with strong financial controls.

You will collaborate with Planning, Investment, Digital and Client teams, optimise performance, and provide guidance to Coordinators while maintaining high attention to detail across all campaign activities.

Qualifications

• 1.5-3 years' experience within a media agency or related environment.
• Strong understanding of the Australian media landscape.
• Experience across campaign implementation, media activation and financial administration.

Responsibilities

• Manage end-to-end campaign delivery across offline and digital channels, ensuring activity is implemented accurately and aligned to client objectives.
• Reconcile campaign delivery and ensure final delivered plans reflect billings.
• Maintain accurate budget tracking, campaign spend management and financial administration processes.
• Check proformas during invoicing periods and action required changes promptly.
• Attend to account queries and resolve outstanding items efficiently.
• Complete final buy documentation and enter rates into trading sheets after bookings.
• Identify savings opportunities to reinvest or return to clients.
• Monitor campaign performance against objectives and KPIs and seek optimisation opportunities.
• Assist in producing campaign reporting, insights and post-campaign learnings.
• Develop strong relationships with media partners, clients and internal teams.
• Collaborate with Planning, Investment, Digital and Client teams for seamless delivery.
• Manage media partner communications for bookings, changes and delivery requirements.
• Provide guidance and coaching to Coordinators and support workload prioritisation.
• Act as a positive role model and support junior team development.
• Maintain exceptional attention to detail across delivery, financial and administrative processes.

Skills

Campaign management

Media activation

Financial administration

Stakeholder management

Planning & coordination

MS Office (Excel/PowerPoint/Word)

Tools

BMD

eTAM

Roy Morgan

EMMA

eRAM

Sizmek/DCM

MOVE

AQX Fusion

Job description

Atomic 212º is seeking a Senior Planning & Activation Executive to manage end-to-end media campaigns across offline and digital channels in Melbourne. You’ll ensure campaigns are executed accurately, aligned to client objectives and managed with strong financial controls.

You will collaborate with Planning, Investment, Digital and Client teams, optimise performance, and provide guidance to Coordinators while maintaining high attention to detail across all campaign activities.