Senior Campaign Marketing Officer

Chief Minister, Treasury and Economic Development Directorate ACT; Canberra; Hybrid; AUD 100,000 - 120,000; Full time

Job summary

Chief Minister, Treasury and Economic Development Directorate ACT in Canberra seeks a Senior Campaign Marketing Officer to deliver integrated marketing campaigns for events like Floriade and Enlighten Festival. You will manage activities across advertising, media relations, content, digital channels and partnerships.

You will work with event teams, agencies and government stakeholders to connect audiences with Canberra's iconic celebrations and support the ACT events sector's visibility and

Qualifications

• Experience developing and delivering integrated marketing, advertising or communications campaigns.
• Ability to work event days and/or nights, some public holidays.

Responsibilities

• Manage campaign activity across advertising, media relations, content, digital channels and social media.
• Collaborate with partnerships and external agencies to bring campaigns to life.
• Work with event teams and government stakeholders to promote Canberra's major events.
• Develop campaigns that drive awareness, engagement and attendance.

Skills

Integrated marketing campaigns

Stakeholder management

Digital channels

Event marketing

Education

Tertiary qualifications in marketing/advertising/public relations/journalism/communications

Job description

Chief Minister, Treasury and Economic Development Directorate ACT - Canberra ACT

Details: Join the team behind some of Canberra's most iconic and award-winning events.

Events ACT is seeking an experienced marketing and communications professional to fill a temporary parental leave vacancy as a Senior Campaign Marketing Officer (ASO6). This is an exciting opportunity to help deliver integrated marketing campaigns that drive awareness, engagement and attendance across a diverse portfolio of major events, including Floriade, Enlighten Festival, Canberra Balloon Spectacular, Canberra Day and New Year's Eve celebrations.

Reporting to the Assistant Director, Marketing, you will play a key role in developing and delivering campaigns that showcase Canberra and create memorable experiences for residents and visitors. Working as part of a collaborative and creative team, you will manage campaign activity across advertising, media relations, content, digital channels, social media and partnerships.

You'll work closely with event teams, government stakeholders, creative and media agencies, and industry partners to bring campaigns to life and connect audiences with some of the city's most recognisable events.

We're looking for someone who:

• Has experience developing and delivering integrated marketing, advertising or communications campaigns.
• Understands the unique requirements of marketing events, including managing competing priorities, stakeholders and time critical delivery.
• Has strong stakeholder management and relationship-building skills.
• Enjoys working in a fast-paced environment and managing multiple priorities.
• Has experience working with suppliers, agencies and external partners.
• Can think strategically about audience segmentation, channel selection and campaign delivery while producing high-quality work to tight deadlines.
• Thrives in collaborative team environments and is passionate about delivering engaging audience experiences.

The position plays an important role in promoting Canberra's diverse events program, increasing participation and audience engagement, supporting the visibility of the ACT events sector, and contributing to Canberra's reputation as a vibrant year-round events destination.

We are committed to creating an inclusive environment where people with diverse thoughts, lived experience, and perspectives can thrive and contribute their unique talents to the ACTPS and ACT community. We encourage Aboriginal and Torres Strait Islander people, people with disability, people with culturally and linguistically diverse backgrounds, veterans, younger and older workers, and people with diverse genders, sexes and sexualities to apply.

We are committed to creating an inclusive environment where people with diverse thoughts, lived experience, and perspectives can thrive and contribute their unique talents to the ACTPS and ACT community. We encourage Aboriginal and Torres Strait Islander people, people with disability, people with culturally and linguistically diverse backgrounds, veterans, younger and older workers, and people with diverse genders, sexes and sexualities to apply.

Eligibility/Other requirements:

• Tertiary qualifications in marketing, advertising, public relations, journalism, communications or a related discipline, or equivalent professional experience is desirable.
• Ability to work event days and/or nights on occasion, some that are public holidays.

Note: This is a temporary position available from 7 December 2026 to 3 December 2027 with the possibility of permanency.

A Merit Pool will be established from this selection process and will be used to fill vacancies over the next 12 months.

Selection may be based on application and referee reports only.

This position is located in a workplace designated for activity-based working (ABW). Under ABW arrangements, officers will not have a designated workstation/desk.

Opportunities for flexible working options could include hybrid working, being a combination of working from home, designated office based and FlexiSpace working locations across the ACT, part-time hours, job-sharing, flexible start, and finish times.