Senior Public Relations Consultant

Eleven; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Eleven is seeking a Senior Consultant to support client campaigns with strong media relations, research, and strategic thinking. You will collaborate with senior staff to craft publicity approaches, coordinate journalist outreach, and manage influencer engagements.

The role requires a proactive, detail‑oriented professional with solid MS Office skills and familiarity with PR tools, plus the ability to work across client teams in a dynamic agency environment.

Qualifications

• MS Office proficiency (Word, PowerPoint, Excel, Outlook).
• Experience using PR tools like Meltwater, iSentia is expected or preferred.
• Strong time management and ability to meet deadlines.
• High attention to detail and accuracy in work outputs.
• Understanding of social media platforms (Facebook, Instagram, TikTok).

Responsibilities

• Understand client business and industry context; support senior team members.
• Coordinate media relations; review media lists and conduct media research.
• Build journalist relationships and understand editorial calendars.
• Support influencer programs, including outreach and budget tracking.
• Assist in post-campaign analysis and reporting using PR tools.

Skills

MS Office

PR tools

Time management

Attention to detail

Social media savvy

Education

Tertiary qualification or similar

Tools

Klear

Telum

SourceBottle

Job description

Eleven and FleishmanHillard ANZ are united by a shared belief: cultural impact drives meaningful change. Together, we help brands find and live their place in culture through the products they create, the services they offer, and the communications they deliver. We draw inspiration from emerging cultural narratives and use them to craft ideas that spark conversation, challenge convention, and drive commercial impact.

Our work is powered by earned media, influencer engagement, and disruptive creativity. As part of the Omnicom network, we collaborate daily with world-class strategists and creatives to deliver bold, culturally resonant campaigns that move people and business forward.

PURPOSE

Senior consultants are passionate in their pursuit of knowledge. They quickly get to know and understand the business of their clients and competitors. They have a desire to keep updated with media channels and are willing to learn and develop media contacts and best practice approaches.

Senior consultants are team players and problem solvers, able to quickly adapt to new situations. They are good at research and work to assist senior members of the team to develop and implement campaigns for clients.

YOUR RESPONSIBILITIES

Product:

• Understanding of public relations within wider marketing mix.
• Strong media relations coordination skills including reviewing media lists and conducting media research.
• Journalist relationships; having familiarity with journalist specialism/interests, editorial contacts and calendars, publication dates.
• Strong knowledge and understanding of Australian media landscape; publications across all verticals.
• Ability to form basic publicity strategies.
• Implement media relations to meet campaign and/or retainer KPI’s, including launch day press pack distribution.
• Manage journalist enquiries, creative pitching of stories and demonstrates problem solving to pivot angles with the support of supervisor.
• Basic writing skills for key client documents using a range of appropriate styles - pitches, briefing materials, features, case studies, newsletters, web site copy, bylined articles, etc.
• Manage influencer programs, including talent outreach, cost negotiation and Talent Pay budget management.
• Manage post campaign analysis including result tracking, reporting and EOD’s, including proficiency in PR tools such as Meltwater / iSentia.

Client Service:

• Understanding of client business, industry sectors and issues. Demonstrates this through the sharing of AOI relating to clients.
• Keeping supervisors informed and updated regarding all comms with clients.
• Manage client expectations and begins to build understanding of client’s overall business objectives.
• Demonstrate online and offline research skills (primary, secondary) on industry and client topics, issues and competitors. Plus analysis of information.
• Demonstrate strong understanding of client processes including the updating of WIPs for supervisor review. WIP notes developed in a timely manner.
• Begins to develop presentation skills through the leading of segments in WIPs, client meetings.
• Contribute in brainstorms and proactively shares ideas.
• Liaise with suppliers, such as venues, photographers, printers.
• Contributes to program budget management by reviewing vendor invoices for payment based on client budget.

People

• Begin to build supervisory skills by coaching and assisting executives and interns.
• Develop good team relationships; communicates in a constructive and timely fashion.
• Demonstrates commitment to Eleven values by working effectively within a team, demonstrating co-ordination, communication, problem-solving and contribution.
• Demonstrates motivation and a ‘can-do’ attitude – applies energy and enthusiasm to ongoing workload and projects.

YOUR SKILLS AND EXPERIENCE

• Competency in MS Office (Word, PowerPoint, Excel, Outlook)
• Proficient using PR and media tools such as Klear, Telum, SourceBottle etc.
• Effective time management, including timesheet completion each week.
• High attention to detail and ability to complete tasks on time and works ability to be flexible with changing timelines
• An understanding of a social media platform including Facebook, Instagram and TikTok

ABOUT YOU

• Tertiary qualification or similar
• 1 + year’s agency / discipline related experience
• Writing for different areas of the media
• Able to create and sell in stories to news media and ability to analyse market data
• Good oral and written communication skills
• Broad understanding of event management, sponsorship
• Good people skills – able to relate to a wide range of people
• Proven problem solving, attention to detail and organisational skill
• Ability to work on own initiative or as part of a team