Senior Business Development Manager - Equity Mates Media

Betashares Capital; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Equity Mates Media in Sydney seeks a Senior Business Development Manager to lead partnerships, secure new brand sponsors, and deliver compelling branded content campaigns.

Work with the Head of Partnerships and production teams to ensure campaigns land with impact, while expanding the client base and driving strong ROI.

This role suits a proactive, entrepreneurial communicator who thrives on targets and can navigate a fast-paced media environment.

Qualifications

• Experience in partnerships, business development or commercial sales—ideally in media, digital content, or financial services.

Responsibilities

• Identify, pitch and convert new commercial partnership opportunities.
• Build and maintain strong, long-term relationships with existing clients and sponsors.
• Lead the negotiation and execution of commercial deals including sponsorships and branded content.
• Collaborate with internal teams to ensure seamless end-to-end campaign delivery.
• Stay across market trends, competitive activity and emerging brand opportunities.
• Provide regular reporting on sales pipeline, campaign outcomes and partner ROI.
• Represent Equity Mates at industry events and networking opportunities.
• Contribute to co-branded campaign development and content ideation in collaboration with marketing and content teams

Skills

Partnerships

Business development

Sales

Negotiation

Relationship mgmt

Media industry

Content marketing

Job description

As a Senior Business Development Manager, you’ll be responsible for managing key commercial relationships, securing new brand partners, and delivering high-impact content campaigns.

You’ll work alongside our Head of Partnerships and collaborate closely with our Content and Production teams to ensure campaign delivery is smooth, engaging and aligned with our audience. You’ll be proactive, creative and commercially minded - always on the lookout for new opportunities to grow our client base and deliver meaningful results.

This is a fast-paced, high-performance environment with a strong focus on outcomes. We’re looking for someone who’s comfortable working independently, thrives on responsibility, and is energised by our mission to make finance more accessible.

Equity Mates Media operates as an independent media business within the Betashares Financial

Group, combining entrepreneurial DNA with the backing of one of Australia’s leading financial services providers, offering the country’s broadest range of ETFs, diversified portfolios, and innovative investment solutions through Betashares Direct and Superannuation. This unique partnership allows us to maintain our authentic voice and creative independence while leveraging world-class resources and expertise to amplify our impact.

Key Responsibilities

• Identify, pitch and convert new commercial partnership opportunities.
• Build and maintain strong, long-term relationships with existing clients and sponsors.
• Lead the negotiation and execution of commercial deals including sponsorships and branded content.
• Collaborate with internal teams to ensure seamless end-to-end campaign delivery.
• Stay across market trends, competitive activity and emerging brand opportunities.
• Provide regular reporting on sales pipeline, campaign outcomes and partner ROI.
• Represent Equity Mates at industry events and networking opportunities.
• Contribute to co-branded campaign development and content ideation in collaboration with marketing and content teams

About You

• Experience in partnerships, business development or commercial sales—ideally in media, digital content, or financial services.
• Strong sales instincts and a consultative, solutions-led approach to closing deals.
• Confident communicator with excellent negotiation and relationship management skills.
• Creative and strategic thinker, with a sharp eye for commercial opportunities.
• Highly motivated, target-driven and comfortable working in a dynamic, entrepreneurial environment.
• Strong attention to detail, with the ability to manage multiple campaigns simultaneously.
• A passion for financial literacy, investing, or the podcast/media space is a big plus.
• Comfortable engaging with senior stakeholders, including brand managers, agency leads and business owners.