Senior Business Analyst

oOh!media Limited; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Modern offices with great amenities

Competitive salary package

Career development opportunities

Generous parental leave and wellbeing

Team events and recognition programs

Job summary

oOh!media is looking for a Senior Business Analyst based in Sydney to join our Delivery and Analysis chapter. You will own end-to-end analysis across large initiatives, collaborating with Architecture and Engineering to ensure robust BRDs and data requirements while leveraging AI tools to accelerate analysis workflows.

You will partner with sponsors, SMEs, and delivery squads to elicit requirements, manage scope, and validate outputs mid-sprint, helping shape chapter practices and delivery

Qualifications

• 5+ years of Business Analysis experience within complex, multi-system technology delivery environments.
• End-to-end ownership of functional specifications, process models, and cross-functional dependencies across multi-squad initiatives.
• Ability to engage credibly in technical design discussions with architects and engineers.
• Active user of AI tools in analysis and documentation work to improve quality and efficiency.
• Confident facilitator capable of structuring ambiguous problems and communicating to business and technical audiences.

Responsibilities

• Own the full analysis, functional design, delivery support, and validation lifecycle for complex areas, producing business rules and data requirements.
• Identify, document, and track dependencies across shared business rules, data flows, and integration points for BRD coherence.
• Engage in technical design conversations, stress-test architectural approaches against business needs, adapt requirements to constraints.
• Facilitate working sessions with sponsors, SMEs, and technical teams to elicit requirements and manage scope.
• Stay embedded with delivery squads to clarify intent mid-sprint and validate outputs against goals.

Skills

Business Analysis

Technical Ownership

Technical Engagement

AI in analysis

Stakeholder Facilitation

Job description

We are oOh!media (pronounced “oh!” media).

oOh!media is the #1 Out of Home company in Australia and New Zealand. We exist to make public spaces better and brands unmissable, proudly leading the market with innovation, creativity, data and results. Our network plays an important role in the communities they are located, creating engaging environments that inform, entertain and inspire, while connecting brands with audiences at scale.

We have a unique culture, purpose and set of values that shape how we show up every day. We Win as One. We are Hungry. Always. And we Own It. We are oOh!media, and we are unmissable.

About the opportunity:

• Employment Type: Permanent - Full time
• Flexibility: A vibrant, collaborative culture with 4 days in the office and flexibility built in
• Location: Based in Sydney

We are seeking an experienced Senior Business Analyst to join oOh!media's Business Analysis chapter. Reporting to the Principal Business Analyst, you will take ownership of complex functional areas within large business initiatives—from initial analysis through to delivery support and output validation.

In this role, you will navigate multi-system environments, partner iteratively with Architecture and Engineering, and manage cross-squad dependencies across our delivery teams. You will also play an active role in shaping chapter practice standards and leveraging AI tools to accelerate analysis workflows.

What you’ll be doing:

• End-to-End Functional Ownership: Own the full analysis, functional design, delivery support, and validation lifecycle for complex functional areas, producing business rules, data requirements, and acceptance criteria.
• Cross-Squad Coordination: Identify, document, and track dependencies across shared business rules, data flows, and integration points to ensure BRD coherence across multiple engineering squads.
• Iterative Architecture Partnership: Engage actively in technical design conversations, stress-testing architectural approaches against business needs while adapting requirements to technical constraints.
• Stakeholder Engagement: Facilitate working sessions with business sponsors, subject matter experts, and technical teams to elicit requirements, manage scope, and resolve ambiguity.
• Delivery Support & Validation: Stay embedded with delivery squads to clarify intent mid-sprint and validate delivered outputs against original functional goals.

What you’ll bring:

• BA Experience: 5+ years of Business Analysis experience within complex, multi-system technology delivery environments.
• Technical & Functional Ownership: Demonstrated experience taking end-to-end ownership of functional specifications, process models, and cross-functional dependencies across multi-squad initiatives.
• Technical Engagement: Strong ability to engage credibly in technical design discussions with architects and engineers.
• AI-Enabled Workflow: Active user of AI tools in analysis and documentation work to improve quality and efficiency.
• Stakeholder Facilitation: Confident facilitator capable of creating structure from ambiguous problems and communicating clearly to business and technical audiences.
• Desirable Experience (Bonus Points): Experience in media/adtech, agile delivery across concurrent squads, quarterly delivery cadences, or workflow/UX analysis for internal systems.

Benefits and perks:

• Modern offices with great amenities and easy transport access
• Competitive salary package
• Career development and learning opportunities to support your growth
• Generous parental leave and wellbeing support, including EAP access via Sonder
• Regular team events, social activities, and recognition programs
• Wellness initiatives and discounts to support your health and lifestyle
• The opportunity to work with leading brands on high-impact, creative campaigns

Proudly recognised with an AWEI Bronze LGBTQ+ inclusion badge.

At oOh!, we celebrate diversity and are committed to creating an inclusive workplace where everyone feels they belong. We welcome applications from all backgrounds, including Aboriginal and Torres Strait Islander peoples, people with disabilities, LGBTQ+ individuals and refugees.

To be considered, applicants must be Australian citizens or permanent residents with full working rights in Australia, and all offers of employment are subject to employer-funded pre-employment checks including police, reference, and work rights verification, with additional checks such as credit, bankruptcy, drug and alcohol screening, or driver’s licence verification required for some roles.