Senior Brand Experience Lead — 9-Month Contract

Foxtel; Sydney; Hybrid; AUD 180,000 - 240,000; Full time

Benefits offered by this job

Hybrid work model

Free Foxtel/BINGE/Kayo products

VIP experiences and events access

Fox Fit wellbeing program

Job summary

Foxtel is seeking a commercially minded, creatively driven Head of Brand Experiences to lead strategy and delivery of standout physical, digital and integrated experiences across BINGE, Kayo Sports and DAZN Australia. This is a 9 month maternity leave contract in Sydney, reporting to the Director of Communications and balancing bold ideas with commercial judgement.

You will own the annual strategy, oversee end-to-end activation delivery, manage budgets and relationships with agencies, venues and

Qualifications

• Demonstrated experience leading multiple complex projects from strategy through to delivery
• Strong experience in integrated communications and 360-degree marketing across earned, owned and paid channels
• Proven ability to create distinctive, culturally relevant brand experiences that drive visibility and engagement
• Excellent written and verbal communication and stakeholder management

Responsibilities

• Own the annual brand-experience strategy and activation roadmap across BINGE, Kayo Sports and DAZN Australia
• Lead end-to-end delivery of premium experiences from insight and concept through to production, execution and measurement
• Set creative and experiential direction for activations involving brands, content, talent, sport and entertainment
• Lead major external events and partner activations including Foxtel Media Upfront and national end-of-year events
• Create integrated activations across earned, owned, paid, social, PR, content and partner channels to drive awareness and commercial outcomes
• Build and manage relationships with agencies, production partners, venues, suppliers, talent, creators and influencers
• Oversee budgets, procurement, contracts, governance and risk management
• Establish scalable frameworks and best-practice workflows to raise quality across the portfolio
• Define and evaluate success across brand impact, engagement, earned media and commercial outcomes
• Influence senior stakeholders across Communications, Marketing, Brand, Content, Sales, Partnerships, Commercial, Legal and Finance

Job description

Foxtel is seeking a commercially minded, creatively driven Head of Brand Experiences to lead strategy and delivery of standout physical, digital and integrated experiences across BINGE, Kayo Sports and DAZN Australia. This is a 9 month maternity leave contract in Sydney, reporting to the Director of Communications and balancing bold ideas with commercial judgement.

You will own the annual strategy, oversee end-to-end activation delivery, manage budgets and relationships with agencies, venues and