Brand Experience Lead - 9-Month Contract

DAZN; Sydney; On-site; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work environment

Free or discounted streaming products

VIP event access

Wellbeing program

Flexible work days

Job summary

DAZN Australia is seeking a commercially minded, creatively driven Head of Brand Experiences to lead strategy and delivery of standout experiences across BINGE, Kayo Sports and DAZN Australia. This is a 9-month maternity leave contract based in Australia.

Reporting to the Director of Communications, you will transform priorities into activations, events, partnerships and moments that audiences want to talk about and share.

Qualifications

• Demonstrated experience leading multiple complex projects from strategy through to delivery.
• Strong experience in integrated communications and 360-degree marketing, spanning earned, owned and paid channels.
• Proven ability to develop distinctive, culturally relevant brand experiences that drive visibility, engagement and conversation.
• Excellent creative, written and verbal communication skills, with the ability to turn ideas into compelling briefs, plans and outcomes.
• Strong commercial acumen and experience managing budgets, suppliers, contracts and business cases.
• Exceptional organisation, accountability and attention to detail in fast-paced environments.
• Sound judgement and confidence navigating complex or ambiguous situations.
• The ability to work autonomously while bringing diverse teams and stakeholders together.
• A collaborative leadership style that coaches others, raises standards and creates alignment.

Responsibilities

• Own the annual brand-experience strategy and activation roadmap across BINGE, Kayo Sports and DAZN Australia.
• Lead end-to-end delivery of premium experiences—from insight, strategy and creative concept through to production, execution, measurement and optimisation.
• Set the creative and experiential direction for activations involving brands, content, talent, sport and entertainment properties.
• Lead major external, stakeholder and partner events, including the Foxtel Media Upfront, Winter Codes at Parliament House and national end-of-year events.
• Create integrated activations across earned, owned, paid, social, PR, content and partner channels to drive awareness, engagement, media impact and commercial outcomes.
• Develop compelling brand experiences for external partners through Foxtel Media Partnerships, balancing mutual value with brand integrity and audience trust.
• Build and manage high-performing relationships with agencies, production partners, venues, suppliers, talent, creators and influencers.
• Oversee budgets, business cases, procurement, contracts, governance and risk management.
• Establish scalable frameworks and best-practice ways of working that raise the quality and consistency of experiential activity across the portfolio.
• Define and evaluate success across brand impact, audience engagement, earned media, social amplification, stakeholder value and commercial outcomes.
• Influence and align senior stakeholders across Communications, Marketing, Brand, Content, Sales, Partnerships, Commercial, Legal and Finance.

Skills

Brand experience leadership

Integrated marketing

Budget management

Stakeholder management

Job description

DAZN Australia is seeking a commercially minded, creatively driven Head of Brand Experiences to lead strategy and delivery of standout experiences across BINGE, Kayo Sports and DAZN Australia. This is a 9-month maternity leave contract based in Australia.

Reporting to the Director of Communications, you will transform priorities into activations, events, partnerships and moments that audiences want to talk about and share.