Digital Performance Lead – Paid Social & Search

Foxtel; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Foxtel discounts

Birthday leave

VIP Experiences

Job summary

Foxtel Group is seeking a hands-on, data-led Digital Performance Executive to deliver high-performing paid social and paid search campaigns across Foxtel, Kayo Sports and BINGE, driving awareness, subscriptions and re-engagement.

You’ll build, launch, optimise and report on campaigns across Meta, TikTok, Google Ads, Snapchat, X, Reddit and Pinterest, managing budgets and pacing to hit CPA and growth targets. Join a hybrid team focused on performance and cross‑brand collaboration.

Qualifications

• 2–3 years’ experience in performance marketing, either in-house, agency-side or at a media platform.
• Proven experience managing paid media campaigns end-to-end, including budgets, pacing and performance targets.
• Strong hands-on experience with Meta Ads Manager/Business Manager and TikTok Ads Manager.
• Strong Google Ads capability, including keyword research, match types, bidding, ad-copy testing, Quality Score and Ad Rank.
• Working knowledge of Snapchat, X, Reddit and Pinterest advertising platforms.
• Experience delivering both brand and acquisition campaigns.
• Confidence using GA4, Excel and/or Google Sheets for reporting and analysis.
• Experience with pixels, campaign trafficking, conversion tracking and measurement.

Responsibilities

• Build, traffic, QA and launch paid social and paid search campaigns across Foxtel, Kayo Sports and BINGE.
• Manage campaign budgets, pacing and daily optimisation to deliver CPA, subscription volume and acquisition targets.
• Deliver brand and acquisition activity across the funnel, from awareness and engagement through to conversion and re-engagement.
• Manage campaign structure, targeting, retargeting, exclusions, UTMs, tracking and negative keywords.
• Run Google Ads activity across brand, generic, competitor, fixture and content search terms.
• React quickly to live sport, results, promotions and content launches with relevant keywords, copy and campaign updates.
• Produce weekly, monthly and post-campaign reporting across subscriptions, trials, CPA, CAC and ROAS.
• Run structured tests across creative, copy, audiences, landing pages and bidding approaches.
• Brief Creative and Marketing teams on paid asset requirements, using performance insights to improve future work.
• Identify, troubleshoot and escalation delivery, tracking, pixel, policy and platform issues.
• Maintain strong relationships with media-platform partners and stay across relevant product, privacy, measurement and policy changes

Skills

Campaign management

Data analysis

Reporting

Communication

Tools

Meta Ads Manager

TikTok Ads Manager

Google Ads

GA4

Excel

Google Sheets

Job description

Foxtel Group is seeking a hands-on, data-led Digital Performance Executive to deliver high-performing paid social and paid search campaigns across Foxtel, Kayo Sports and BINGE, driving awareness, subscriptions and re-engagement.

You’ll build, launch, optimise and report on campaigns across Meta, TikTok, Google Ads, Snapchat, X, Reddit and Pinterest, managing budgets and pacing to hit CPA and growth targets. Join a hybrid team focused on performance and cross‑brand collaboration.