Senior Advisor, Digital Policy & Communications

Accpa; City of Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Wesfarmers, Melbourne office, is seeking a Senior Advisor Digital Policy and Communications to lead digital content development and policy-focused engagement. You will partner with OneDigital and divisional teams to shape the Group's stance on AI, digital platforms and data, while balancing editorial integrity and branding across owned channels.

You’ll drive corporate and editorial content, manage external production, and support communications at results and ASX announcements.

Qualifications

• Bachelor's degree in Communications or related discipline is preferred.
• Experience in digital content production and copywriting across web, social and EDM formats.
• Exposure to public policy, regulatory or government affairs, ideally relating to AI, digital platforms and/or data.
• Ability to track, interpret and translate policy and regulatory developments for internal audiences.
• Experience commissioning and managing external creative production such as video, design or photography.
• Attention to detail and ability to manage multiple concurrent content streams.

Responsibilities

• Digital policy support: identify key digital, AI and technology platforms, risks and opportunities for the Group, including stakeholder and reputational dependencies.
• Industry engagement: participate in peer and industry forums on policy and regulatory affairs.
• Advocacy: support engagement with government and other stakeholders on priority digital, AI and technology issues.
• Digital content: develop and manage corporate and editorial content across owned channels, including the corporate website, and social and digital media.
• Strategic communications: support digital communications at results, Strategy Briefing Day, AGM and ASX announcements, including external video, design and photography production.
• Digital performance: manage the corporate website with content owners and IT, and track and report engagement across owned channels.

Skills

Public policy exposure

Digital content production

Copywriting

Stakeholder engagement

AI and digital tools

Content strategy

Education

Bachelor's degree in Communications or related field

Job description

Wesfarmers, Melbourne office, is seeking a Senior Advisor Digital Policy and Communications to lead digital content development and policy-focused engagement. You will partner with OneDigital and divisional teams to shape the Group's stance on AI, digital platforms and data, while balancing editorial integrity and branding across owned channels.

You’ll drive corporate and editorial content, manage external production, and support communications at results and ASX announcements.