Senior Advisor Digital Policy and Communications

Australasian Centre for Corporate Public Affairs; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Job summary

Wesfarmers, Melbourne office, is seeking a Senior Advisor Digital Policy and Communications to lead digital content development and policy-focused engagement. You will partner with OneDigital and divisional teams to shape the Group's stance on AI, digital platforms and data, while balancing editorial integrity and branding across owned channels.

You’ll drive corporate and editorial content, manage external production, and support communications at results and ASX announcements.

Qualifications

• Bachelor's degree in Communications or related discipline is preferred.
• Experience in digital content production and copywriting across web, social and EDM formats.
• Exposure to public policy, regulatory or government affairs, ideally relating to AI, digital platforms and/or data.
• Ability to track, interpret and translate policy and regulatory developments for internal audiences.
• Experience commissioning and managing external creative production such as video, design or photography.
• Attention to detail and ability to manage multiple concurrent content streams.

Responsibilities

• Digital policy support: identify key digital, AI and technology platforms, risks and opportunities for the Group, including stakeholder and reputational dependencies.
• Industry engagement: participate in peer and industry forums on policy and regulatory affairs.
• Advocacy: support engagement with government and other stakeholders on priority digital, AI and technology issues.
• Digital content: develop and manage corporate and editorial content across owned channels, including the corporate website, and social and digital media.
• Strategic communications: support digital communications at results, Strategy Briefing Day, AGM and ASX announcements, including external video, design and photography production.
• Digital performance: manage the corporate website with content owners and IT, and track and report engagement across owned channels.

Skills

Public policy exposure

Digital content production

Copywriting

Stakeholder engagement

AI and digital tools

Content strategy

Education

Bachelor's degree in Communications or related field

Job description

Senior Advisor Digital Policy and Communications

29 July 2026

About the job

Support Group engagement on key digital, AI and technology matters

Lead the development and management of Wesfarmers' digital content

Partner with OneDigital and divisional teams on shared opportunities

About your team

Our Corporate Affairs team has broad responsibilities, deeply aligned with Wesfarmers reputation, including corporate communications, Group corporate reporting, government relations, oversight of the Group’s reconciliation ambition, oversight of the Group’s sustainability policies and objectives, community partnerships, stakeholder engagement and the Wesfarmers Arts program.

About you

With exposure to public policy, regulatory or government affairs, ideally relating to AI, digital platforms or data, you can track and interpret policy developments and translate them clearly for internal audiences to inform the Group's response.

You bring strong digital content and communications experience, underpinned by sharp copywriting skills across web, social and EDM formats. You understand how to keep corporate and editorial content distinct from consumer marketing, and you're comfortable managing quality, consistency and brand alignment to a high standard and on deadline.

Just as important is your ability to balance planned content with time-sensitive requests, without losing accuracy. You take ownership of your channels, surface opportunities, and apply sound judgement to what you publish or send into the review chain.

What you’ll do

• Reporting to the Head of Media and Public Affairs and working closely with OneDigital and Divisional teams, you'll be a senior voice across:
• Digital policy support: help identify key digital, AI and technology platforms, risks and opportunities for the Group, including stakeholder and reputational dependencies
• Industry engagement: support Wesfarmers' participation in peer and industry forums on policy and regulatory affairs, including the Business Council of Australia and Tech Council of Australia
• Advocacy: support the Group's engagement with Government and other stakeholders on priority digital, AI and technology issues
• Digital content: develop and manage corporate and editorial content across the Group's owned channels, including the corporate website, and social and digital media
• Strategic communications: support digital communications at results, Strategy Briefing Day, AGM and ASX announcements, including managing external video, design and photography production
• Digital performance: manage the corporate website in partnership with content owners and IT, and track and report on engagement across owned channels

What you’ll need

• Bachelor's degree in Communications, Digital Media, Journalism, Political Science or a related discipline (preferred)
• Depth to career in digital content, communications or owned channel management, ideally within a corporate, agency or in-house environment
• Exposure to public policy, regulatory or government affairs, ideally relating to technology – specifically AI, digital platforms and/or data
• Ability to track, interpret and translate policy and regulatory developments for internal audiences
• Strong digital content production and copywriting across web, social and EDM formats
• Experience commissioning and managing external creative production such as video, design or photography
• Sound attention to detail and the ability to manage multiple concurrent content streams
• Confidence applying AI and digital tools to communications work

About Wesfarmers

As one of Australia’s largest listed companies, we’re proud of our longstanding contribution to Australians.

We continually reinvent ourselves and invest in the businesses we own and operate, including leading retailers like Bunnings, Kmart, Target, Officeworks and Priceline. We also have an online offering, including OnePass and the Group shared data asset.

Our work doesn’t stop there, we operate in the industrials sector which supplies the nation with chemicals, energy and fertilisers, and industrial and safety products. And we participate in an integrated lithium joint venture, including the operation of a mine and concentrator and the development of a refinery.

Join the team at Corporate Office which provides support and advice across the Wesfarmers Group

The Corporate Office provides corporate services and support to the autonomous businesses within the Wesfarmers Group, enabling the achievement of Group objectives.

It leads capital allocation and portfolio management for the Group and focuses on leveraging and enhancing the Group’s reputation to support attraction and retention of talent, securing investment opportunities and maintaining a low-cost capital.

To do this, we need great people, working together and role modelling our values and ways of working.

Our culture

We’re focused on results, but we’re a business that cares. Here we are less about titles and more about everyone playing a valuable role. We provide autonomy and space with freedom to operate, quickly learning from mistakes because we know they are part of the way forward. We’re curious, open minded, and collaborative. And although we’re thought leaders, we’re humble, and willing to share knowledge and learn from one another.

We know that diversity fosters greater innovation and better customer connection, so we strive to create an inclusive and diverse work environment.

For brief enquiries please contact Wesfarmers Corporate Talent Acquisition via [e-mail]

We’re hiring the best and the brightest talent. Let’s start to explore the possibilities of achieving great things together.

For more information, visit our website at https://www.wesfarmers.com.au

Wesfarmers Melbourne

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