Senior AdTech/MarTech BA: Data & Audiences

Bluefin Resources Pty; Sydney; On-site; AUD 138,000 - 203,000; Full time

Job summary

Bluefin Resources Pty is partnering with a leading Australian media business to recruit a Senior Business Analyst for a two-year program focused on data, audience and technology platforms. You will work with Product Managers, Data Engineers and stakeholders to turn complex problems into clear requirements for delivery.

This hands-on BA role emphasizes discovering data flows, system integrations and the build of new audience capabilities. Three days per week in Sydney office required.

Qualifications

• Strong BA experience in AdTech/MarTech or media environments.
• Experience with CDPs, audience segmentation or first‑party data.
• Collaborating with Product, Engineering and Data teams.
• Excellent requirements elicitation and workshop facilitation.
• Familiarity with data integrations, APIs and data concepts.
• Experience mapping current and future-state data flows.

Responsibilities

• Partner with Product and Engineering to translate complex problems into clear requirements.
• Map current and future state data flows and system integrations.
• Support the build and integration of new audience and data capabilities.
• Engage with stakeholders across technical and business teams to drive outcomes.

Skills

AdTech experience

MarTech experience

Data awareness

Requirements elicitation

Stakeholder management

Tools

Jira

Confluence

Data platforms

APIs

Job description

Bluefin Resources Pty is partnering with a leading Australian media business to recruit a Senior Business Analyst for a two-year program focused on data, audience and technology platforms. You will work with Product Managers, Data Engineers and stakeholders to turn complex problems into clear requirements for delivery.

This hands-on BA role emphasizes discovering data flows, system integrations and the build of new audience capabilities. Three days per week in Sydney office required.