Digital Marketing Specialist

MASPRO; Perth; Hybrid; AUD 75,000 - 110,000; Full time

Benefits offered by this job

Four day work week

Hybrid work model

Direct access to Marketing Director

Job summary

MASPRO is seeking a technically strong, hands-on Digital Marketing Specialist to shape how our digital ecosystem evolves. You’ll own the digital infrastructure behind marketing performance, working with the Marketing Director to drive visibility across Google, AI-assisted search, and emerging channels.

You’ll manage SEO, HubSpot workflows, WordPress performance, and analytics, with a focus on conversion pathways and customer journeys.

Qualifications

• Hands-on across digital marketing platforms and channels.
• Strong SEO fundamentals including on-page and technical optimization.
• Familiarity with HubSpot, WordPress, GA4, GTM and Google Ads.

Responsibilities

• Own the digital marketing infrastructure behind performance.
• Improve MASPRO's visibility across AI-assisted search and emerging channels.
• Manage SEO, structured data, and site performance for conversions.
• Oversee HubSpot workflows, segmentation, forms, and reporting.
• Monitor analytics dashboards and attribution to optimize campaigns.
• Lead paid search optimization and landing page effectiveness.
• Experiment with AI-enabled marketing and automated workflows.

Skills

Hands-on digital marketing

SEO expertise

AI/LLM awareness

Analytics

Tools

HubSpot

WordPress

GA4

Google Tag Manager

Google Ads

Search Console

Job description

‘What if your next digital role was designed around where marketing is going — not where it has been?’

MASPRO is entering its next stage of growth, and we’re looking for a technically strong, hands-on Digital Marketing Specialist to help shape how our digital ecosystem evolves.

This isn't a role where you'll simply inherit a calendar of campaigns.

You’ll work directly with our Marketing Director, have genuine ownership of our digital environment and play a key role in how MASPRO is discovered across Google, AI assisted search and emerging digital channels.

And because AI and search are changing quickly, we don't expect this role to stand still either.

The role you join today will evolve as the technology evolves.

What you’ll own

You’ll work across the digital infrastructure behind our marketing performance, including:

• AI & Answer Engine Optimisation (AEO) — helping build MASPRO's visibility across AI assisted search and emerging answer environments
• SEO & digital discovery — technical and on page SEO, Search Console, structured data, search intent and competitor performance
• HubSpot — workflows, automation, segmentation, forms, lead management, reporting and integration
• WordPress & website performance — continuously improving pages, customer journeys, conversion pathways and digital experience
• Analytics — GA4, Google Tag Manager, attribution, dashboards and performance insight
• Paid search — optimising Google Ads, targeting, landing pages, conversion and lead quality
• AI-enabled marketing — exploring and implementing AI agents, assistants and automated workflows that create genuine business value

This is a role for someone who wants to be close to the technology and close to the outcome.

Why MASPRO?

At MASPRO, we back our people with trust, support and opportunity. Because when you thrive, so do we.

• A genuine four day a week professional role. We’re offering a working model that provides genuine flexibility. Work Monday – Thursday, with two days in our Kewdale, Perth office and two days from home.
• Direct access and influence. You'll have direct access to the Marketing Director, the autonomy to bring forward ideas and the opportunity to influence how our digital capability develops rather than simply execute someone else's playbook.
• Real ownership. This isn't a role built around coordinating agencies. We want your capability in-house and we’ll trust you to use it.
• Work at the forefront of digital change. AI, AEO, agents, automation and changing search behaviour aren't side projects here — they're part of the role.
• See your impact. You'll be able to connect your work directly to search visibility, website performance, customer journeys, lead management and commercial insight.
• Grow as the role grows. MASPRO is expanding in Australia and internationally, and the digital environment itself is moving quickly. We expect the scope and capability of this position to develop with both.

You may be the person we’re looking for if…

• You're already working hands‑on across digital marketing and don't need an agency to tell you what's happening inside the platforms.
• You know your way around HubSpot and WordPress. You understand GA4, Search Console and Google Tag Manager. You're strong in SEO and already thinking about what AEO, AI search and LLM-driven discovery mean for brands.
• Most importantly, you're curious and a keen eye for detail.
• You keep learning because you know the digital environment six months from now won't look exactly like it does today.

B2B experience would be valuable, and exposure to mining, engineering, manufacturing or another technical environment would be useful — but it isn’t essential. We’re more interested in the depth of your digital capability and your ability to apply it.

If you're looking for a digital role where you can own the platforms, influence the direction and keep building your capability as AI reshapes marketing, we'd love to hear from you.

Shape the future of manufacturing with us

When you join MASPRO, you become part of a team that takes ownership, drives innovation and never stops improving.

Technology, including AI-assisted tools, may be used to support aspects of our recruitment process. All hiring decisions are made by human reviewers.

MASPRO is an Equal Opportunity Employer that welcomes applications from all backgrounds and abilities. Essential pre-employment checks will be conducted.