Search Manager - SEO/SEM (12-month Maternity Leave Backfill)

NRMA; Coolangatta; Hybrid; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Flexible benefits for work-life

NRMA Rewards membership discounts

Referral bonus up to $2,000

Relocation opportunities within NRMA

Job summary

NRMA Parks & Resorts in Coolangatta is seeking a Search Manager to lead our search strategy across SEO and SEM for a 12‑month maternity cover. You will partner with Growth Marketing and agency teams to drive organic visibility, traffic and bookings while shaping content priorities and AI-driven opportunities.

You will be the strategic mind behind paid search performance, collaborating across digital, web, revenue and marketing teams to optimise customer journeys and landing pages.

Qualifications

• Strong experience in SEO, SEM or performance marketing.

Responsibilities

• Lead the end-to-end search strategy across SEO, SEM and local search.

Skills

SEO

SEM

Performance marketing

Data analysis

Stakeholder management

Communication skills

Tools

Google Search Console

Google Ads

GA4

Semrush

Ahrefs

Looker Studio

Job description

Company Description

With properties in some of Australia's most iconic locations, NRMA Parks & Resorts provide accommodation that suits every budget, style, and occasion - from campsites to luxury resorts. We connect holidaymakers with over 50 incredible destinations to create unforgettable holiday experiences.

Part of the trusted NRMA Group, a member-owned brand, our passionate team works together to make holiday magic happen- it's not just our job, it's in our nature.

Job Description

• Based at our stunning beachfront office in Coolangatta, you can watch the whales pass by from your desk, or feel the sand between your toes during your lunch time walk
• We know life isn't just about work. That's why this is a hybrid role - to help you find the right balance

If you're the type of person who can't help analysing search results, spots ranking opportunities everywhere, and gets excited about turning traffic into bookings, keep reading. We're looking for a Search Manager to join our Marketing team on a 12-month maternity leave contract and take ownership of our search strategy across SEO and SEM. This is a rare opportunity to lead search for one of Australia's most loved tourism and holiday brands, helping millions of travellers discover unforgettable destinations, holiday parks, resorts and experiences across the country.

You'll be the strategic mind behind organic growth, paid search performance and emerging AI-driven search opportunities. Working closely with our Growth Marketing team, Digital team and agency partners, you'll shape how customers find us, engage with us and ultimately book with us.

What you will do:

• Lead the end-to-end search strategy across SEO, SEM and local search.
• Drive growth in organic visibility, qualified traffic and bookings.
• Partner with our paid performance agency to maximise SEM performance and ROI.
• Identify opportunities to improve rankings, search visibility and demand capture.
• Use data and insights to uncover opportunities and influence business decisions.
• Guide content priorities and SEO initiatives through your direct report, our Content Coordinator.
• Collaborate with digital, web, revenue and marketing teams to optimise landing pages, website performance and customer journeys.
• Explore and leverage emerging AI search trends, tools and opportunities to keep us ahead of the curve.

What you will bring:

You're equal parts strategist and analyst. You love digging into data, identifying opportunities and building a clear roadmap for growth. You'll bring:

• Strong experience in SEO, SEM or performance marketing.
• A proven ability to improve search performance and commercial outcomes.
• Deep understanding of SEO, with solid SEM knowledge and the confidence to guide agency partners.
• Strong analytical skills and the ability to translate complex performance data into actionable recommendations.
• Experience using tools such as Google Search Console, Google Ads, GA4, Semrush, Ahrefs and Looker Studio.
• A curious mindset and passion for staying ahead of search trends, including AI-driven search.
• Exceptional stakeholder management and communication skills.

Bonus Points For

• Experience in tourism, travel, accommodation, ecommerce or multi-location brands.
• Exposure to AI-assisted search, GEO, AEO or AI Overviews.
• Experience managing content or SEO-focused team members.

What's in it for you?

At the NRMA we aren't just about discounts (although you do get these too). We offer benefits to help make work and life just right for you!

• Progressive flexibility and well-being benefits to balance all of life's priorities
• Complimentary myNRMA Rewards membership including discounts on groceries, movie tickets, gift cards, gym memberships, attractions, restaurants and much more
• Employee referral program where you may be eligible for a referral bonus of up to $2,000
• Potential to grow, progress or relocate your career and move around the NRMA Group or different locations with us.

Know you belong:

We're for inclusion, diversity, and representing the members, guests, customers, and communities we serve. That's why we welcome applications from First Nations, people with disability, those from diverse cultural backgrounds, people of all genders, members of the LGBTQI+ community, and anyone else who wants to be part of our team.

As part of our recruitment process, all employees at NRMA Parks and Resorts are subject to mandatory pre-employment checks.