Sales Representative - Melbourne CBD North

PFD Food Services Pty Ltd; City of Melbourne; On-site; AUD 80,000 - 110,000; Full time

Benefits offered by this job

Staff discounts

Discounted accommodation

Health insurance

Incentive program

Job summary

PFD Food Services Pty Ltd is seeking a field-based sales professional to manage and grow customer relationships within the Melbourne CBD North territory. You will drive sales performance, deliver excellent service outcomes and work closely with customers to understand needs, present products, and identify new opportunities.

Based in Knoxfield, this role offers a strong market presence, room to grow, and an incentive program as part of the position.

Qualifications

• Experience in sales within foodservice is highly desirable
• Comfortable engaging with head chefs and small business owners
• Well-organised, self-motivated and able to manage a territory effectively

Responsibilities

• Manage and grow sales and margin performance across an assigned territory in line with targets
• Develop customer relationships and protect base business while driving basket growth
• Identify and convert new business opportunities through planning and targeted activity
• Promote the full foodservice product range with supplier support and promos
• Use data to plan activity, optimise margins and drive continuous improvement with customers

Skills

Sales experience

Foodservice knowledge

Territory management

Communication

Job description

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership and, + more.
• Take charge of your own territory (Melbourne CBD North) and make a real impact

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position

Based in Knoxfield, this role is responsible for managing and growing customer relationships within a designated territory (Melbourne CBD North), driving sales performance and delivering excellent service outcomes. You’ll work closely with customers to understand their needs, present products effectively, and identify new business opportunities. This is a great opportunity to join a supportive business with a strong market presence and room to grow.

Key Responsibilities

• Manage and grow sales and margin performance across an assigned territory, in line with budget targets
• Develop strong customer relationships, protecting base business while driving basket growth and retention
• Identify and convert new business opportunities through effective planning and targeted sales activity
• Promote and sell the full foodservice product range, supported by supplier partnerships and promotional programs
• Use sales data and insights to plan activity, optimise margins, and support continuous improvement with customers

What We’re Looking For

To thrive in this role, you will bring:

• Sales, chefs and foodservice experience highly desirable
• Confidence, strong communication, problem solving and resilience
• Comfortable speaking to head chefs and small business owners
• Highly organised, self-starter, go-getter attitude, not afraid of hard work
• Organise, prioritise and self-manage a territory effectively
• Knowledge of the territory and local area, ideally living close by
• Commercially astute, focus on sales growth, growing the basket, margin optimisation and results
• Team player, positive attitude and commitment to safety and compliance
• Confident using digital tools, tablets, laptops and Microsoft Office (training provided)

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

Only shortlisted candidates will be contacted. All applications will be treated confidentially.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working with Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs.

PFD Food Services is committed to being an Equal Employment Opportunity employer.