Sales Representative

PFD Food Services; Central Coast Council; Hybrid; AUD 70,000 - 110,000; Full time

Benefits offered by this job

Staff discounts

Hybrid working

Staff parking

Job summary

PFD Food Services is seeking a Sales Representative to cover the Central Coast region in a hybrid role. You will meet café owners, chefs and business operators, offering tailored solutions to grow their businesses and expand product ranges.

You’ll build lasting relationships, plan visits and collaborate with branches, suppliers and the sales team to drive territory growth. This role emphasizes autonomy within a supportive framework, KPI-driven targets, and the opportunity to contribute to a

Qualifications

• A genuine passion for food, sales and building customer relationships.
• Previous sales experience within foodservice, hospitality or a customer-facing commercial environment.
• Ability to read people, build rapport quickly and tailor your communication.
• Comfortable working to weekly rhythms and KPIs with autonomy.
• Resilience, resourcefulness and calm when the unexpected happens.
• Strong CRM habits, planning skills and follow-through.
• Flexible approach to hours.
• Strong drive to achieve results and grow your territory.

Responsibilities

• Grow and retain a diverse customer base across cafés, restaurants, pubs, clubs and aged care providers.
• Protect base business while driving margin, basket growth, and new sales opportunities.
• Plan and execute territory sales activity using data, insights and local knowledge.
• Build internal relationships with branch operations, purchasing, customer service and transport.
• Work with suppliers to bring the right products, promotions and solutions to customers.
• Maintain CRM updates, visit planning and weekly activity rhythms.
• Build and maintain a healthy pipeline of prospective customers.
• Act as a trusted advisor to customers by understanding their business needs and recommending tailored solutions.

Skills

Sales experience

CRM discipline

Relationship building

Territory planning

Foodservice knowledge

Tools

CRM software

Job description

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For over 81 years, PFD Food Services has been helping feed Australia by supplying quality food and related products to businesses nationwide. Today, we're one of Australia's leading foodservice distributors, offering an extensive range of fresh, frozen, chilled and dry products, supported by strong supplier partnerships and a customer-first approach.

Now part of the Woolworths Group, PFD continues to invest in its people, systems and operations, creating exciting opportunities for growth and innovation across the business.

About this Position

As a Sales Representative for PFD, you'll be out on the road meeting café owners, chefs and business operators who keep this region's foodservice industry moving. You'll become the trusted face they rely on for advice, support and solutions, while identifying opportunities to help their businesses grow.

No two days look the same. One morning you might be helping a customer solve an operational challenge, that afternoon uncovering a new business opportunity, and the next day working with an existing customer to expand their range and increase sales.

This is an opportunity to take ownership of your territory on the Central Coast, grow an established customer base, win new business and build lasting relationships. Backed by Australia's leading foodservice distributor, you'll have the products, support and autonomy to make a genuine impact while contributing to the continued growth of the region.

Key Responsibilities

• Grow and retain a diverse customer base across cafés, restaurants, pubs, clubs and aged care providers.
• Protect base business while driving margin, basket growth, and new sales opportunities.
• Use data, insights and your local knowledge to plan and execute territory sales activity.
• Build strong internal relationships with our branch - operations, purchasing, customer service and transport.
• Work with suppliers to bring the right products, promotions and solutions to customers.
• Maintain disciplined CRM updates, visit planning, and weekly activity rhythms.
• Build and maintain a healthy pipeline of prospective customers through networking, referrals and proactive prospecting.
• Act as a trusted advisor to customers by understanding their business needs and recommending tailored solutions.

What We’re Looking For

To thrive in this role, you will bring:

• A genuine passion for food, sales and building customer relationships.
• Previous sales experience within foodservice, hospitality or a customer-facing commercial environment.
• The ability to read people, build rapport quickly and tailor your communication.
• Comfortable working to weekly rhythms and KPIs while still having the autonomy to run your day.
• Resilience, resourcefulness and calm when the unexpected happens because it will
• Strong CRM habits, planning skills and follow-through.
• A flexible approach to hours
• A strong drive to achieve results, grow your territory and uncover new opportunities.

This role suits someone who is equal parts relationship-builder and commercial thinker, someone who genuinely enjoys being out in the community supporting the people who feed our city.

What Will Success Look Like After 6-12 Months?

• A trusted territory; customers call you first.
• Consistent rhythm of visits, CRM discipline and planning.
• Strong margin, basket and new business growth.
• Seamless collaboration with the branch.
• New business wins that contribute to territory growth and increased market share.
• Solid understanding of our products, suppliers and pricing.
• Known as someone who gets things done with calm and care.
• Customers feel the PFD experience through you.
• You live our purpose: bringing people together through food.
• A healthy pipeline of opportunities and a proactive approach to territory development.

What PFD is Offering the Successful Candidate

• We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking).
• As part of this position, we are also offering participation in an incentive program.

Culture & Values

Customer Focus

Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.

Respect

Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.

Passion

Share the passion of making us a successful and dynamic company. Let’s celebrate successes.

Simplicity

Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.

Leadership

All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

PFD Food Services is committed to being an Equal Employment Opportunity employer.