Sales Representative - Chullora

PFD Food Services Pty Ltd; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Staff discounts

Health insurance

Staff parking

Hybrid work model

Job summary

PFD Food Services Pty Ltd in Sydney is looking for a driven sales professional to manage and grow customer relationships within a designated territory, driving sales performance and delivering outstanding service.

You will work closely with customers to understand their needs, present products effectively, identify new business opportunities, and contribute to continuous improvement while upholding safety and compliance.

Qualifications

• Experience in sales within foodservice is highly desirable.
• Strong communication and relationship-building skills.
• Proven ability to grow sales and margins in a territory.

Responsibilities

• Manage and grow sales and margin performance across an assigned territory, in line with budget targets
• Develop strong customer relationships, protecting base business while driving basket growth and retention
• Identify and convert new business opportunities through planning and targeted sales activity
• Promote and sell the full foodservice product range, supported by supplier partnerships and promotions
• Use sales data and insights to plan activity, optimise margins, and support continuous improvement with customers

Skills

Sales experience

Foodservice know-how

Territory management

Communication

Tools

CRM software

Job description

• Play a key role in supporting the Australian economy.
• Discounted food, travel, entertainment, gym membership, staff parking and, + more.
• Hybrid working environment.

Company

For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions.

In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers.

In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential.

About this Position

Based in Chullora, this role is responsible for managing and growing customer relationships within a designated, driving sales performance and delivering excellent service outcomes. You’ll work closely with customers to understand their needs, present products effectively, and identify new business opportunities.

Candidates with a chef background or strong food industry experience are highly regarded, bringing valuable functional product knowledge and credibility when engaging with customers. This is a great opportunity to join a supportive business with a strong market presence and room to grow.

Key Responsibilities

• Manage and grow sales and margin performance across an assigned territory, in line with budget targets
• Develop strong customer relationships, protecting base business while driving basket growth and retention
• Identify and convert new business opportunities through effective planning and targeted sales activity
• Promote and sell the full foodservice product range, supported by supplier partnerships and promotional programs
• Use sales data and insights to plan activity, optimise margins, and support continuous improvement with customers

What We’re Looking For

To thrive in this role, you will bring:

• Sales, chefs and foodservice experience highly desirable
• Highly organised, self-starter, and go-getter attitude
• Prioritise and self-manage a territory effectively
• Knowledge of the territory and local area, ideally living close by
• Strong communication skills with the ability to build lasting customer relationships
• Commercially astute, with a focus on sales growth, growing the basket, margin optimisation and results
• Willing to be available during peak periods (e.g. summer and the festive seasons)
• Confident using digital tools, tablets/laptops and Microsoft Office (training provided)
• Team player with a positive attitude and commitment to safety and compliance

What PFD is Offering the Successful Candidate

We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program.

Culture & Values

• Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful.
• Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically.
• Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes.
• Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company.
• Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do.

As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working With Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check.

PFD Food Services is committed to being an Equal Employment Opportunity employer.