Sales Representative - Albury-Wodonga, NSW/VIC

Good Drinks Australia; Albury City; On-site; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Gage Bucks — beer money allocated

Staff discounts on merch, food and Dr•

Invites to events through industry/ent

Company Vehicle or Allowance

Employee Competitions & Prizes

Employee Assistance Program

Job summary

Good Drinks Australia is seeking a Regional Sales Representative to grow our brands across northern Victoria and southern NSW from base in Albury–Wodonga. You’ll manage On-Premise and Retail accounts, plan regional routes and build strong relationships with customers in Alpine regions such as Falls Creek and Perisher.

Regular regional driving and overnight travel are expected. If you’re self-driven, enjoy travel, and love shaping a territory, this is your chance to put Good Drinks on the map

Qualifications

• 1–3 years’ experience in a similar field sales role.
• Strong self-management and organisational skills, able to work autonomously.
• Current driver licence and comfort with regional travel and overnight stays.
• RSA valid in Victoria and NSW, or ability to obtain both.
• Confident, dependable and honest with strong integrity.
• Excellent communication skills and ability to build relationships at all levels.
• Collaborative team player who builds internal relationships.
• Sound computer skills and proficiency with standard business apps.
• Must have full and unrestricted working rights in Australia.

Responsibilities

• Grow distribution across On-Premise and Retail channels.
• Identify, target and convert new business opportunities through the GDA Contract Register.
• Grow volume and rate of sale with existing customers.
• Build strong, long-term relationships with key regional and Alpine customers.
• Develop the Victorian and NSW snowfields as priority markets.
• Execute brand priorities, NPD launches, promotional programs and activations.
• Deliver strong in-market execution across ranging, visibility and promotional compliance.
• Maintain relationships with wholesalers and distribution partners.
• Keep disciplined CRM records, call planning and customer follow-up.
• Plan efficient regional travel and overnight runs by opportunity.
• Monitor market trends, competitor activity and customer feedback.
• Collaborate across the VIC and NSW sales teams.

Skills

Field sales experience

Self-management

Driver's licence

RSA Victoria & NSW

Communication

Relationship building

CRM diligence

Working rights Australia

Education

No specific degree required

Tools

Microsoft Windows

CRM software

Job description

Good Drinks Australia is one of the country’s largest independent craft beverage businesses, home to iconic brands like Gage Roads Brew Co, Matso’s and Alby. Alongside our own range, we distribute a portfolio of leading international brands, including Coors, Miller, Rekorderlig and Magners, bringing some of the world’s favourite drinks to venues and bottle shops across Australia. We’re passionate about redefining the beer and alcoholic drinks landscape through quality, innovation, and exceptional customer experiences.

Join a workplace where vibrant culture meets iconic brands. Whether you’re drawn to brewing, hospitality, or the commercial engine behind it all, Good Drinks offers a dynamic environment where your potential is nurtured and your passion finds purpose. Be part of a community shaping the future of Australia’s craft beverage industry.

THE OPPORTUNITY

We’re looking for a Regional Sales Representative to grow Good Drinks across northern and north-eastern Victoria and southern NSW. Based in Albury–Wodonga and reporting to the VIC Field Sales Manager, you’ll manage a genuinely cross-border territory spanning On-Premise and Retail customers, from Wangaratta and Shepparton to Wagga Wagga and Echuca/Moama.

The Victorian and NSW Alpine regions are a strategic priority. Think Falls Creek, Mt Hotham, Thredbo and Perisher, with a ramp-up in planning, customer engagement and field activity in the lead-up to and throughout winter. You’ll run your territory on commercial opportunity rather than state lines, building efficient regional runs that maximise selling time.

Regular regional driving and overnight travel are a core part of this role, so you’ll need to be comfortable spending time on the road. If you’re self-driven, love building relationships and want the freedom to shape a territory, this is your chance to put Good Drinks on the map across the region.

We offer an attractive remuneration package for this role negotiable subject to experience.

KEY RESPONSIBILITIES

• Grow distribution across On-Premise and Retail channels
• Identify, target and convert new business opportunities through the GDA Contract Register
• Grow volume and rate of sale with existing customers
• Build strong, long-term relationships with key regional and Alpine customers
• Develop the Victorian and NSW snowfields as priority markets
• Execute brand priorities, NPD launches, promotional programs and activations
• Deliver strong in-market execution across ranging, visibility and promotional compliance
• Maintain strong relationships with wholesalers and distribution partners
• Keep disciplined CRM records, call planning and customer follow-up
• Plan efficient regional travel and overnight runs, prioritising your call cycle by opportunity
• Monitor and report on market trends, competitor activity and customer feedback
• Collaborate across the VIC and NSW sales teams

WHAT SETS YOU APART

• One to three years’ experience in a similar field sales role
• Strong self-management and organisational skills, and comfortable working autonomously
• A current driver licence and comfort with regular driving, regional travel and overnight stays
• A current RSA valid in both Victoria and NSW, or the ability to obtain both
• Confident, dependable and honest, assertive while staying humble
• Excellent communication skills and the ability to build relationships at all levels
• A collaborative team player who builds strong internal relationships
• Sound computer skills, including Microsoft Windows and standard business applications
• To be considered for this role, you must have full and unrestricted working rights in Australia.

THE GOOD STUFF

• Gage Bucks — beer money allocated throughout the year
• Staff discounts on merch, food and drink across our hospitality venues
• Invites to events through our industry, sporting and entertainment partnerships
• Company Vehicle or Allowance
• Employee Competitions & Prizes
• Access to our Employee Assistance Program